The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
Get a life. Raising a business and a family.
My son was two and I decided to take him on a hike. He loved walking on his own through...
Throw Out Your Pitch – It’s Not Working. Get Back To Basics.
The hard sell doesn’t work anymore – especially on the internet. These pitches:
Zap Customer Signups into Salesforce, Infusionsoft, Highrise, and more!
A landing page is great at collecting customer contact data. But what happens after you get a customer to sign...
Where’s your cookie?
Last week I stayed at a Hampton Inn and Suites. One of their perks is “cookie hour” whereby they have...
Create an instant connection with your customers
Here are just a few tips to create a stronger connection with your customers. It’s something we’re passionate about at...
My toddler perfects your sales pitch
Meet Gabe. Gabe is almost three. He loves trains, the movie Cars, dinosaurs, and M&Ms. He’s not so sure about...
Introducing “Instant Signup” for landing pages
Want to learn how you can get someone signed up in one click on your landing page?
Using AWeber with KickoffLabs landing pages and lead capture forms
We are excited to announce you can now officially connect a KickoffLabs landing page to an AWeber email list. AWeber,...
Best Practices for Testing Your Landing Pages
The following is a great guest post from Hagi Erez. He’s the founder of Pluralis. I personally think it’s a great idea because so many...
Do people understand your landing page?
How can you learn what people think about your landing page? {.c1}
How to increase landing page conversions with great A/B testing!
Make every visit count with the right message
How to do a great product promo video for less than $200
We have been wanting to do a simple promo video for KickoffLabs. However, to really do “right” can cost thousands of...
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
Try KickoffLabs for free
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