This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on. Ready to put these ideas to work?
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Premium or forgettable?
Mar 27th, 2012
No price, no value
Mar 22nd, 2012
Who's a pretty boy?
Mar 20th, 2012
What follows is a guest post from Ross at BetaPunch. Their goal is to help find beta testers for your...
Mar 15th, 2012
When we started KickoffLabs we imagined one primary use case… The coming soon page for a new product or business. ...
Feb 21st, 2012
And I don’t mean have you taken money from some independently wealthy people. Are you married? Are your early employees...
Feb 14th, 2012
I love it when I see inspiring uses of the KickoffLabs embed widget. But this page goes beyond that.
Feb 9th, 2012
As an entrepreneur you have choices. You get to choose how you spend your time. Do you want to spend...
Feb 8th, 2012
… to become incredibly popular and successful on the internet?
Feb 7th, 2012
Feb 6th, 2012
Great blog post by Eric Ries on Facebook’s hacker mentality.
Feb 2nd, 2012
Jan 11th, 2012