The KickoffLabs Blog

Insights for smarter marketing

Use PPC ads to test your message

It’s yet to be proven to me that pay per click advertising has any value to a new business as a way of attracting customers. Earlier this week we started running some targeted ads on the LinkedIn ad platform for KickoffLabs. I’m just glad they gave us free credits because I can’t yet trace a sign-up through that channel. So what value can these ad services have for your new business?

The new economy demands you start small to prove ROI

lineupAgile development started with early adopters. The basic premise is that you start small and bite off small chunks of work and validate them before moving to the next chunk.  But this methodology is not limited to software development. It may have started there, but it won’t end there.

Cutting Out the Middle-man

middle-manOne of the most fascinating multi-year trends I’ve had the opportunity to witness is the systematic ability for people to cut out the middle-man between people with ideas and products and others that want to consume what they are producing. It may have started publicly with the music and publishing industry it’s moving into additional verticals outside of the entertainment industry.

What are we building?

Oliver 047We’ve gotten that question a fair bit in the last week since we opened our window a crack and started letting people sign up to be early adopters. We’ve even been asked if we are building a consulting service. The answer is no… we’re building a kick-ass product.

Failing Faster into Success

mjwhitesox“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”  – Michael Jordan

Introducing KickoffLabs

You have a dream. . . you may have 10 dreams. . . but you don’t know which one is worth investing in, and the thought of getting started feels daunting. So you keep your day job instead.