The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
Over 150 Amazing Landing Page Backgrounds To Choose From!
You have an amazing idea, with amazing copy, but you just don’t have the right background image for your campaign....
6 Great Tools To Engage Your Audience
One of the most important aspects of running an online business is clear communication with customers/visitors. This includes email communication,...
10 Great Tools to Automate and Outsource Your Work
Profits go to those who are always one step ahead. And the savvy business owner always stays one step ahead...
How to promote your landing page by leveraging your existing traffic.
Landing pages work best when you know exactly who’s coming through the door and what they’re looking for. While a...
The Faster and Stronger KickoffLabs Page Editor Now Live
Creating landing pages for campaigns should be simple, fast and fun for you. Over the past few months we’ve been...
Content Marketing, Traffic Sources and Analytics
The following is a guest post from Andy Crestodina. Andy is the Co-Founder of Orbit Media, a web development firm...
The future of landing page traffic: Quality over Quantity
It’s shocking, but you don’t want one million page views. What you want is quality traffic. Traffic that’s going to...
The wealthy man’s guide to generating more business in less time
A few years ago I was approached by a wealthy man. We would often see each in the park around...
Half of all emails are being read on mobile devices… do your landing pages work on mobiles?
For each person reading this on their computer right now, there’s someone else reading this on their phone. A recent...
Lead Generation is Just Like Attending a Cocktail Party
The following is a great guest post from Audrey Cu. Audrey runs Business Operations for LaunchBit, an ad network for...
Think Outside The Adwords and Drive Traffic To Your Landing Pages
How are you going to drive traffic to your landing page? Ads? If you are launching a new business or...
Get into the Webflow – Getting from idea to 30,001 subscribers on KickoffLabs
Webflow is a great success story. Watching a startup like this go from idea, to 30,000 subscribers, to product in...
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
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