This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on. Ready to put these ideas to work?
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We’ve reviewed A LOT of landing pages, here are the dedicated links to some past articles.
Dec 15th, 2014
Dec 14th, 2014
We’ve kept ourselves extremely busy improving things behind the scenes here at KickoffLabs. So it’s good seeing many of our...
Dec 3rd, 2014
Nov 25th, 2014
Our chat series is a chance for us to share the knowledge we’ve acquired running KickoffLabs and watching what works...
Nov 17th, 2014
We’ve done landing page reviews, we’ve done set topics… in our latest Live Marketing Chats, we gave you all (our...
Nov 3rd, 2014
Every so often we give people the opportunity to submit their page for a TOTALLY FREE professional landing page review (these kinds...
Oct 29th, 2014
It’s that time again… to share how our customers campaigns have been performing and our roundup of the best landing...
Oct 15th, 2014
For a long time, we’ve been doing free 1-to-1 consultations with new paying customers to help them get more conversions....
Oct 3rd, 2014
Sep 29th, 2014
People love getting a real glimpse into how our customers campaigns are performing, and we’re more than glad to share...
Sep 25th, 2014
Our chat series is a chance for us to share knowledge we’ve acquired running our product and watching what works...
Sep 19th, 2014