The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
Is Designing Bells & Whistles Costing You Conversions?
Did you know that your website could be killing your conversion rate? Find out how it happens and how to...
How to Use Transactional Emails to Grow Your Customer Base
Did you know that transactional emails can help you boost sales, grow your customer base, and earn referrals? Check out...
How to Keep Your Audience Engaged Post Launch
Here's a bookmarkable resource for maintaining and increasing interest in your brand long after your initial launch.
Lessons Learned in Successful Crowdfunding
Fix Your Blog’s Conversion Rate Starting With Low Hanging Fruit
Pick me a winner! More referrals mean more chances to win in a social contest.
A lot of you are running amazing contests with KickoffLabs. These contests aim to reward people with more entries for...
Advanced fraud protection now automatically excludes bad emails
The response to our contest fraud prevention has been great. But we didn’t want to stop at IP banning and...
Introducing leaderboard pages and contest scoring for KickoffLabs campaigns
A lot of you have been using KickoffLabs campaigns to run amazing referral contests. In these contests you are picking...
Introducing KickoffLabs Advanced Fraud Protection for Viral Marketing Contests and Campaigns
Running a viral contest on KickoffLabs to generate new leads and build a buzz for your business is easy. Pick one of...
Introducing KickoffLabs Smart A/B Testing for Landing Pages
We just shipped KickoffLabs Smart A/B Testing! This is going to double the number of conversions captured for customers running...
Robinhood Waitlist: 2026 Launch Playbook
Robinhood paired a one-line promise with a position-based referral loop and grew from roughly 10,000 first-day signups to nearly one...
How to Secure 300,000 Facebook Fans, 50,000 Email Subscribers, and Crowdfunding
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
Try KickoffLabs for free
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