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The KickoffLabs Blog

This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.

Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.

Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on. Ready to put these ideas to work?

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3 New KickoffLabs Viral Contest Themes

3 New KickoffLabs Viral Contest Themes

We’re extremely excited to be presenting to you not 1, not 2, but 3 brand new viral contest themes, each...

Sep 17th, 2014
5 Important New Online Marketing Trends

5 Important New Online Marketing Trends

Any marketer worth their salt will agree that digital trends quickly change in the online world. If you’re not reading...

Aug 28th, 2014
Launch like a PRO: 8 Hacks for Building Your Audience

Launch like a PRO: 8 Hacks for Building Your Audience

Aug 26th, 2014
It’s 2014 – Are you listening to the best marketing and business podcasts?

It’s 2014 – Are you listening to the best marketing and business podcasts?

I grew up with a parent who was a talk radio addict in the car. We rarely listened to music....

Aug 15th, 2014
9 Landing Page Designs Reviewed: w/ Conversion Rate Optimization Advice

9 Landing Page Designs Reviewed: w/ Conversion Rate Optimization Advice

I truly love looking at (and tearing down) landing pages. Seriously, I could do it all day!

Aug 12th, 2014
15 Landing Page Reviews: Real Conversion Advice on What Works and What Doesn’t

15 Landing Page Reviews: Real Conversion Advice on What Works and What Doesn’t

Have your own landing page that you’d like reviewed? KickoffLabs offers FREE landing page and conversion optimization advice during our...

Aug 5th, 2014
7 In-Depth Landing Page Reviews w/ Examples & Video

7 In-Depth Landing Page Reviews w/ Examples & Video

We’re back with more landing page reviews! This is a recap from our latest Live Chat: Your Landing Pages Reviewed...

Jul 29th, 2014
9 MORE Landing Page Teardowns Packed w/ Conversion Optimization Tips

9 MORE Landing Page Teardowns Packed w/ Conversion Optimization Tips

We recently presented our 2nd “Your Landing Page Teardowns” live webinar. An event where I review and help optimize peoples...

Jul 16th, 2014
Bounce Rate: 14 ways you are driving people away from your landing pages

Bounce Rate: 14 ways you are driving people away from your landing pages

Ever walk into a bar and know, very quickly, you shouldn’t order anything there?

Jul 15th, 2014
38 Top Online Marketing Blogs You Need to Be Reading in 2014

38 Top Online Marketing Blogs You Need to Be Reading in 2014

Do a Google search for “Marketing Blogs” and you will find yourself looking at pages and pages worth of blogs....

Jul 11th, 2014
The Ultimate Guide to Marketing Your Startup Online Without a Big Budget

The Ultimate Guide to Marketing Your Startup Online Without a Big Budget

Face it. There is truly no such thing as an overnight success for startups. It doesn’t happen. It’s hard to...

Jul 8th, 2014
7 Essential Ingredients For Making Your Contests Go Viral

7 Essential Ingredients For Making Your Contests Go Viral

As of late, it seems as if every company and marketer’s dream is that their campaign will magically catch a...

Jul 7th, 2014
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