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The KickoffLabs Blog

This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.

Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.

Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on. Ready to put these ideas to work?

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How To Create Contests That Boost Revenues – 7 KickoffLabs Customer Case Studies

How To Create Contests That Boost Revenues – 7 KickoffLabs Customer Case Studies

Entrepreneurs and brands sometimes struggle with finding new customers outside of conventional traffic sources (Google search, SEO, backlinks, PPC, social...

May 13th, 2014
How To Growth Hack A Conference

How To Growth Hack A Conference

Scott and I (the founders of KickoffLabs), recently got back from Las Vegas… WOOT!

Apr 29th, 2014
Make it a Party! Introducing Multi User Accounts for KickoffLabs

Make it a Party! Introducing Multi User Accounts for KickoffLabs

Do you have an awesome designer on your team who could make your landing page just a little bit more...

Mar 13th, 2014
The Secret to Running a Great Social Contest

The Secret to Running a Great Social Contest

For a long time I thought running an online contest was something I’d never be able to manage. How do...

Mar 12th, 2014
Get More Leads With These Three New Landing Page Templates

Get More Leads With These Three New Landing Page Templates

We’ve recently released 3 new themes, hand crafted by our design team and designed improve your conversion rates. Can’t wait...

Mar 12th, 2014
Use Customer Data as Merge Tags in KickoffLabs Email Marketing

Use Customer Data as Merge Tags in KickoffLabs Email Marketing

You’re asking customers for their name, email address, and favorite color. You want to use that information to personalize your...

Feb 25th, 2014
Bribe Your Audience With Digital Downloads for Opt-Ins

Bribe Your Audience With Digital Downloads for Opt-Ins

Most opt-in pages and forms lack an incentive for someone to sign up. It’s crazy. Don’t expect people to just...

Feb 25th, 2014
Split Test Ads with Amazing Landing Pages For the Win

Split Test Ads with Amazing Landing Pages For the Win

Great ads and amazing landing pages will make your paid media campaign a success. Anyone can do it. All you...

Feb 19th, 2014
Magical Customer Insights… Delivered Daily

Magical Customer Insights… Delivered Daily

You probably ask for an email address when you run a lead generation campaign. Imagine if you collected 50 email...

Feb 4th, 2014
33 Amazing SaaS tools that Power KickoffLabs

33 Amazing SaaS tools that Power KickoffLabs

How could two founders run a large business without a large team?

Feb 3rd, 2014
Best Practices for Coming Soon Launch Landing Pages

Best Practices for Coming Soon Launch Landing Pages

Feb 3rd, 2014
Email Marketing: Why it’s Important — and How KickoffLabs Makes it Easy

Email Marketing: Why it’s Important — and How KickoffLabs Makes it Easy

Selling your online business is a lot like dating: you make your site look as pretty as possible, you say...

Jan 30th, 2014
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