The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
How ComfortableBoxers.com Used KickoffLabs to Gather 35,000 Emails in 2 Weeks
How Acompli Launched with KickoffLabs and Went On to a $200M Acquisition
Introducing KickoffLabs Viral Incentive Emails
You won’t find this anywhere else! Viral sharing has always been included by default with KickoffLabs. This referral generation accelerates...
Improve Conversion Rates with Thank You Landing Pages & Custom Signup Redirection
10 Online Marketing Lessons From 2014 That Will Drive Sales in 2015 and Beyond
In 2014 we, at KickoffLabs, witnessed 2.5 million conversion on our hosted landing pages and improved our own lead generation...
How We Use Marketing Automation at KickoffLabs
Introducing Landing Page A/B Testing at KickoffLabs
Landing Page Reviews
We’ve reviewed A LOT of landing pages, here are the dedicated links to some past articles.
Using Social Referrals to Supercharge Your Landing Page Conversion Rate
Oct-Nov 2014 Trends and Our Favorite Landing Pages
We’ve kept ourselves extremely busy improving things behind the scenes here at KickoffLabs. So it’s good seeing many of our...
Kickoff Your Kickstarter Campaign for Crowdfunding Success
![Your Marketing Questions… Answered by the Pros [Pt 2]](/assets/images/wp-content-archive/2014/11/Live-Marketing-Chats1.webp)
Your Marketing Questions… Answered by the Pros [Pt 2]
Our chat series is a chance for us to share the knowledge we’ve acquired running KickoffLabs and watching what works...
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
Try KickoffLabs for free
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