By Josh Ledgard
Are you struggling with finding the best incentive for your marketing campaign? You know, that carrot that you dangle in hopes of getting your leads a little further down the funnel. That carrot could be a lead magnet for your email subscription list, a must have reward for your latest contest, or a freely available but extra valuable list of resources you provide on your website.
Here’s the strategy that makes choosing an amazing incentive easy: understand what your potential users want.
There are actually five different types of incentives to choose from. Be sure to GRAB YOUR FREE LIST OF INCENTIVES & EXAMPLES too!
Based on your business, here’s our feedback for choosing a great incentive:
These incentives are best for getting people to take immediate action:
These incentives are great for engaging prospects, giving you the chance to reach out personally:
These incentives add value to your offering and are usually “free” to you:
These incentives are great for brand building, but can be more expensive and resource intensive:
These incentives are also great for brand building, yet can be the most expensive and leads may not be of the highest quality:
With all these choices and recommendations, remember to keep it simple.
Don’t complicate things and confuse potential signups with too many reward levels or goals. The incentive doesn’t even have to be that big… even something like an “early adopter” or “founding member” can work wonders.
Email plays an important role in your marketing. Email can help you get the word out, encourage referrals, and deliver the goods.
Here at KickoffLabs, we offer three types of email messages that you can adapt for your marketing campaign needs. Check out how to use these emails to reward any combination of incentives to your leads:
Pro tip:_ Works best with Digital, Time, and Monetary based incentives._
Pro tip:_ Works best with Digital, Time, Monetary, and Goods based incentives._
Pro tip:_ Works best with Digital, Time, Monetary, Goods and Prize based incentives._
If the product isn’t launching for a few months, we recommend syncing your list to a third-party email service provider (like MailChimp) and keeping your list engaged with newsletters (weekly, bi-weekly, monthly, etc). Your launch plan should include reminding people regularly about your product, without being obnoxious, of course. :-)
Don’t forget to GRAB YOUR FREE LIST OF INCENTIVES & EXAMPLES
Choosing an incentive for your marketing campaign is easier than you think once you figure out which category will resonate best with your users. Remember that we’re here to help you every step of the way. For more information about maximizing your emails, check out Viral Incentive Emails.