The KickoffLabs Blog

Insights for smarter marketing

Set a direction for your startup by applying to tech incubators

KickoffLabs recently applied to the TechStars incubator program.  We made it past the first round, got to fill out part two of the application, but didn’t get in.  It’s OK, being part of a program like this really wasn’t part of our plan in the first place. In fact, we launched to paying customers before the program in Seattle even started.  I’ll be honest and admit that KickoffLabs is not the next trendy billion dollar Groupon clone with Color integration. (I kid because I love. )

Declare Independence Today!

imageYesterday the United States celebrated it’s independence. But did you celebrate your own independence? We did and you can to.  We know you want to declare independence from your job, but it’s difficult to know how you would get started.  We understand this feeling because we’ve both been there.

3 Tips on creating a web site for your Mobile App

With well over 500,000 mobile apps available today there is a lot of mobile app development going on. That number means it’s getting harder to stand out by simply publishing your app to the store.  Here are some tips that will help you build out a winning web site for your app.

KickoffLabs is Open for Business!

Today KickoffLabs is officially live and accepting customers! Scott and I want to thank everyone who signed up on our own KickoffLabs “coming soon” page, shared our blog posts and tweets, helped us kick the tires on the private beta, and sent encouraging words along the way. Thank You!

The ‘Go Big or Go Home’ Startup Mantra is Flawed

mousetrapLiving inside the techno-bubble as an entrepreneur you are inundated with fraudulent marketing that tells you that you need to go ‘big or go home’ with your startup.  It’s not said as directly as that, but you get the picture when you hear statements like “real innovation is disruptive”. 

Stop Fretting Over Steps One, Two, and Three

stepsSince we’re gearing up for the launch of KickoffLabs we’ve been reflecting on what we’d do differently next time. My first bit of advice to future Josh (or anyone starting a new business) is to stop worrying so much about steps one through three.

KickoffLabs is now in Private Beta

imageThanks to everyone that’s helped spread the word about Kickofflabs so far and for reading our blog. We’re getting closer to launch and have now opened our doors for a private beta and people have been playing with it over the weekend.