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Content Marketing, Traffic Sources and Analytics

By Josh Ledgard

The following is a guest post from Andy Crestodina. Andy is the Co-Founder of Orbit Media, a web development firm in Chicago.

In content marketing, there are three main types of promotion, and three website traffic sources. They are search engine optimization, email marketing and social media.

Each has it’s own pros and cons, it’s own types of activities and it’s own outcomes. Let’s take a look at these channels and their impact on your Analytics…

Email Marketing

If tracked properly using the Google URL Builder, email marketing traffic appears as a steady pulse in your Analytics. Each email is a spike of traffic, as consistent as your email frequency.

Here are a few tips for driving traffic from email marketing.

Social Media Marketing

Social interactions between people are chaotic and difficult to predict. So is social media traffic. Sometimes, you’ll see huge spikes. Other times, you’ll hear crickets. But stick with it and you’ll see the benefits.

Search Engine Optimization

Ranking in Google is a matter of credibility. Building that credibility takes time, but eventually, it can be a durable source of consistent traffic.

Here are a few tips for growing traffic from search engines.

Putting Them Together

Any single piece of content can pull traffic from any of these three sources. This is the traffic to a single post and the sources of that traffic over time…

Certain posts have an advantage in certain channels.

Got a favorite channel? Already using all three? Tell us your favorite traffic driving tip!

Learn more about Orbit Media here. You can also find Andy on Google and Twitter.

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