By Josh Ledgard
Our chat series is a chance for us to share knowledge we’ve acquired running our product and watching what works for our customers that run successful campaigns. Today we’re taking a look at best practices for running an amazing contest or giveaway.
We’re framing these best practices with some blog posts that we’ve done in the last few months (look for links to that awesome content within the post.
Use existing audience knowledge to create something for THEM. This is important for figuring out the best prize for your audience. Look for your influential customers trends and habits and cater to them.
If you’re using a visually stunning background or main image, you’re going to get more people interested.
Believe it or not, images of cute things (babies, animals, faces, etc) gets people’s attention.
People’s good mood increases, they focus more intently and are more ready to take action.
Use easy, actionable steps that lead to a stronger email connection. Guide people down a path that includes “liking” your page on Facebook, “following” you on Twitter, then entering their email address.
Scarcity works because people perceive that something is more valuable if it is less attainable… If everyone wants it, it must be good!
“Give them a reason to share. If you give them value for telling their friend about your brand, they will take on the role of brand advocate for you and tell your story in a more authentic way.” – Marissa, Co-Ed Supply
Once somebody enters your contest, what’s the immediate thing you’re going to do long term for them? “You’ve just been entered in to win X!” versus: “Thank you for entering!”…
Increase your chances of winning by sharing this with the closest 5 to 500 people you can think of.
Create an event around the contest winners and use this as a chance to announce the next contest!
What makes KickoffLabs the perfect marketing tool for managing your contests and entries?
These are only a fraction of the powerful features included with your KickoffLabs account.
Ready to start growing your audience?
-Izzy Palmerin, Growth and Conversion Rate Optimization at KickoffLabs