The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
10 ideas for email opt in bribes you can use for your next launch
You can’t expect to rapidly grow your email list without investing a little effort into it. The times when people...
7 Royalty-Free Image Resources You Should Use for Your Next Campaign
There are many moving parts to running a successful marketing campaign, especially if your end goal is for it to...
Copywriting that Converts- How to Write Good Copy for Your Landing Page
We all know that creating a successful landing page is all about converting viewers to potential leads. Once a visitor...
How to Make Your Product a Success Even Before the Launch?
Imagine walking in a casino with $10,000 in your hands, and simply betting it all on red. No strategy, no...
Online contests: What types of businesses can benefit from them?
Online contests can be that differentiator between a successful launch that generates hundreds of leads and sales, or a complete...
The Ultimate Guide to Influencer Marketing
Day after day, we get bombarded with information. It is this very reason that companies are trying to close a...
5 steps to make your contest a runaway success
You spend hours perfecting your landing page, making sure everything is working correctly in the background. But then your contest...
The Step by Step Guide to Running a Simple Referral Program for Shopify
You’ve probably participated in some sort of customer loyalty program that rewards you for coming back to a store and...
5 Ways to Spark Joy and Get More Leads With Less Effort
Marie Condo. Yes - our most recent webinar was strongly influenced by her hit show. Our goal was to demonstrate...
Monday Motivation: Just say NOPE to the expectations holding you back.
We all put unreasonable expectations on ourselves and this holds us back. They hold us back from launching new ideas...
Side Hustle Now and Boost Your Income With 17 Free Ideas
There’s never been a better time to boost your income with a side hustle.
Taking a stand… and how everyone reading this can help
Today (8/14/2017) we updated the Terms of Service at KickoffLabs to make our stance on hate crystal clear:
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
Try KickoffLabs for free
Ready to put these ideas to work? Start your free KickoffLabs account.