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The KickoffLabs Blog

This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.

Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.

Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on. Ready to put these ideas to work?

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6 Reasons You Need to Run a Viral Contest

6 Reasons You Need to Run a Viral Contest

Want to go viral? Run a contest. Here’s how running a contest will promote your products and boost your engagement....

Mar 7th, 2017
Product Copywriting Tips You Need to Know

Product Copywriting Tips You Need to Know

Need help writing more persuasive copy for your products? In this post, we’ll discuss 9 effective strategies for selling your...

Feb 28th, 2017
How to Use Your Footer to Convert

How to Use Your Footer to Convert

Have you optimized your footer for lead conversions? In this post, we’ll tackle the top strategies for turning your footer...

Feb 21st, 2017
The Non-Techie Guide to Using Facebook’s Open Graph for Your Contest

The Non-Techie Guide to Using Facebook’s Open Graph for Your Contest

Have you ever heard of Facebook’s Open Graph protocol? Here’s a beginner-friendly look at what it is and how it...

Feb 14th, 2017
How to Host Your First Webinar

How to Host Your First Webinar

Looking for tips and tricks to hosting your first webinar? Here’s a comprehensive guide to help you produce the best...

Feb 7th, 2017
Now That Your Contest Is Over, Do This

Now That Your Contest Is Over, Do This

Jan 31st, 2017
You Should Be on YouTube: Here’s Why

You Should Be on YouTube: Here’s Why

YouTube is calling your name. As a business, you need to harness the marketing power of YouTube. This post details...

Jan 24th, 2017
How to Motivate People to Share Your Contest Online

How to Motivate People to Share Your Contest Online

Looking for a way to spread the message about your contest? Look no further than your contestants. Here’s a list...

Jan 17th, 2017
What is a Landing Page & How Do You Optimize it For Conversions?

What is a Landing Page & How Do You Optimize it For Conversions?

Not sure what a landing page is & why you need one? In this beginner-friendly guide, we’re explaining why landing...

Jan 10th, 2017
Everything You Ever Wanted to Know About Sponsored Posts

Everything You Ever Wanted to Know About Sponsored Posts

Looking for an effective way to build brand awareness and push your products? Take a serious look at sponsored posts....

Jan 3rd, 2017
Use These Automated Tools to Convert Visitors to Customers

Use These Automated Tools to Convert Visitors to Customers

Looking for automated tools to convert your leads to customers? In this post, we’re sharing our favorite tools & strategies...

Dec 27th, 2016
A Quick and Easy Guide to Launching a Profitable Course

A Quick and Easy Guide to Launching a Profitable Course

Looking for advice on how to launch a course for profit? Here’s our beginner friendly ui

Dec 20th, 2016
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