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The KickoffLabs Blog

This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.

Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.

Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on. Ready to put these ideas to work?

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The Only Content Marketing Strategy You Need

The Only Content Marketing Strategy You Need

Need help with your content marketing strategy, and not sure where to start? Here’s your beginner-friendly guide of what to...

Aug 23rd, 2016
Easy SEO Tips To Start Implementing Today

Easy SEO Tips To Start Implementing Today

How do you get found through an Internet search? In this post, we’re sharing our top SEO tips that you...

Aug 16th, 2016
Your Beginner’s Guide to Crowdfunding

Your Beginner’s Guide to Crowdfunding

Are you interested in crowdfunding, but not sure where to begin? Here’s your beginner friendly guide to crowdfunding:

Aug 9th, 2016
How to Create a Welcome Email that Rocks

How to Create a Welcome Email that Rocks

Creating a welcome email requires takes a lot of planning. Here are our top tips to making a good first...

Aug 2nd, 2016
How to Become a Social Media Storyteller

How to Become a Social Media Storyteller

Not sure how to effectively tell your brand story through social media? Here are our top tips.

Jul 26th, 2016
How to Use Podcasts to Grow Interest in Your Brand

How to Use Podcasts to Grow Interest in Your Brand

Looking for a new way to market your business? Let’s talk about how you can use a powerful tool to...

Jul 12th, 2016
Are You Making These 6 Social Media Marketing Mistakes?

Are You Making These 6 Social Media Marketing Mistakes?

Social media is a great tool to market your business as long as you avoid these common marketing mistakes.

Jul 5th, 2016
8 Ways to Motivate Your Team

8 Ways to Motivate Your Team

Looking for top tips to motivate your team at work? We’ve got just the thing. Here are 8 ways to...

Jun 28th, 2016
Email Remarketing: What It Is and How It Will Boost Your Sales

Email Remarketing: What It Is and How It Will Boost Your Sales

You have heard of email marketing but what about email remarketing? In this post, we’ll tell how this one tool...

Jun 21st, 2016
How to Use Social Media to Market Your Next Event

How to Use Social Media to Market Your Next Event

Are you asking yourself how to market your next event? Your first and last stop should be social media. Find...

Jun 14th, 2016
Hear How Glowforge Ranthe Biggest 30-day Crowdfunding Campaign in History

Hear How Glowforge Ranthe Biggest 30-day Crowdfunding Campaign in History

Jun 7th, 2016
Are You Forgetting About Mobile? SMS Marketing For the Win

Are You Forgetting About Mobile? SMS Marketing For the Win

Have you ever considered marketing on mobile?

Jun 7th, 2016
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