The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
Introduction to using Google AdWords for Lead Generation
Search advertising is a great way to get in front of your customers, generate leads, or test interest in new...
Introduction to Advertising for Lead Generation
Lead generation and obtaining new customers are two of the most important things your business needs to do. KickoffLabs makes...
KickoffLabs 2017 Dashboard Update
We recently updated the KickoffLabs application with a new dashboard experience. Our goals with this update included:
Copywriting for Landing Pages Part 3: Launch and Contest Pages
The TLDR Version
Copywriting for Landing Pages Part 2: Getting Tactical & Practical
The TLDR Version
Researching Copywriting for Landing Pages
This is the first in a three part series on copywriting for lead generation landing pages. The knowledge here has...
Creating Opt in Bribes and Rewards by Repurposing Content
Have old content that’s wasting away? Repurpose that content and create killer opt-in bribes. Here’s how:
6 Reasons You Need to Run a Viral Contest
Want to go viral? Run a contest. Here’s how running a contest will promote your products and boost your engagement....
Product Copywriting Tips You Need to Know
Need help writing more persuasive copy for your products? In this post, we’ll discuss 9 effective strategies for selling your...
How to Use Your Footer to Convert
Have you optimized your footer for lead conversions? In this post, we’ll tackle the top strategies for turning your footer...
The Non-Techie Guide to Using Facebook’s Open Graph for Your Contest
Have you ever heard of Facebook’s Open Graph protocol? Here’s a beginner-friendly look at what it is and how it...
How to Host Your First Webinar
Looking for tips and tricks to hosting your first webinar? Here’s a comprehensive guide to help you produce the best...
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
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