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The KickoffLabs Blog

This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.

Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.

Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on. Ready to put these ideas to work?

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KickoffLabs 2017 Dashboard Update

KickoffLabs 2017 Dashboard Update

We recently updated the KickoffLabs application with a new dashboard experience. Our goals with this update included: 

May 19th, 2017
Copywriting for Landing Pages Part 3: Launch and Contest Pages

Copywriting for Landing Pages Part 3: Launch and Contest Pages

Copywriting for Landing Pages Series

May 2nd, 2017
Copywriting for Landing Pages Part 2: Getting Tactical & Practical

Copywriting for Landing Pages Part 2: Getting Tactical & Practical

Copywriting for Landing Pages Series

Apr 25th, 2017
Researching Copywriting for Landing Pages

Researching Copywriting for Landing Pages

This is the first in a three part series on copywriting for lead generation landing pages. The knowledge here has...

Apr 18th, 2017
Creating Opt in Bribes and Rewards by Repurposing Content

Creating Opt in Bribes and Rewards by Repurposing Content

Have old content that’s wasting away? Repurpose that content and create killer opt-in bribes. Here’s how:

Mar 14th, 2017
6 Reasons You Need to Run a Viral Contest

6 Reasons You Need to Run a Viral Contest

Want to go viral? Run a contest. Here’s how running a contest will promote your products and boost your engagement....

Mar 7th, 2017
Product Copywriting Tips You Need to Know

Product Copywriting Tips You Need to Know

Need help writing more persuasive copy for your products? In this post, we’ll discuss 9 effective strategies for selling your...

Feb 28th, 2017
How to Use Your Footer to Convert

How to Use Your Footer to Convert

Have you optimized your footer for lead conversions? In this post, we’ll tackle the top strategies for turning your footer...

Feb 21st, 2017
The Non-Techie Guide to Using Facebook’s Open Graph for Your Contest

The Non-Techie Guide to Using Facebook’s Open Graph for Your Contest

Have you ever heard of Facebook’s Open Graph protocol? Here’s a beginner-friendly look at what it is and how it...

Feb 14th, 2017
How to Host Your First Webinar

How to Host Your First Webinar

Looking for tips and tricks to hosting your first webinar? Here’s a comprehensive guide to help you produce the best...

Feb 7th, 2017
Now That Your Contest Is Over, Do This

Now That Your Contest Is Over, Do This

Jan 31st, 2017
You Should Be on YouTube: Here’s Why

You Should Be on YouTube: Here’s Why

YouTube is calling your name. As a business, you need to harness the marketing power of YouTube. This post details...

Jan 24th, 2017
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