The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
Black Friday/Cyber Monday Giveaway Ideas to Boost Engagement
Get the viral boost you’re looking for with a Black Friday/ Cyber Monday giveaway. Customers love a good deal, but...
Halloween Giveaway Ideas to Boost Engagement
2026 planning note: Halloween works best as part of a fall list-building run, not as a one-off spooky raffle. Use...
Thanksgiving Holiday Giveaway Ideas to Boost Engagement
2026 planning note: Thanksgiving giveaways are strongest when they bridge gratitude, partner promotion, and early holiday list building. Start with...
What is Engagement Marketing and Why It's Critical
If you are a part of the marketing world, then you know that the biggest keyword for a while now...
How To Crush A Viral Launch Giveaway (And Get More Customers Than You Can Handle)
Would you believe us if we told you that giving stuff away for free is one of the best ways...
What to Look for In a Giveaway Platform
Running an online giveaway is a great way for your business to boost engagement and attract new leads. Thanks to...
Social media marketing: Turn posts into profit with these seven key tips
These days, we’re all addicted to social media… and we all wonder about people that aren’t. But it’s not uncommon...
How to Pick a Random Contest Winner
Contests are a great way to drive engagement with your business and expand your online presence. Popular contests require entrants...
How to Choose the Best Giveaway for Your Goals
So you’ve decided to run a giveaway. That is great news! But if you aren’t sure what the next steps...
What is a Milestone Rewards Program?
Milestone Rewards Programs are contests that require your audience to hit certain milestones to gain rewards. Your visitors and followers...
What is a Leaderboard Giveaway?
From raffles to sweepstakes, there are many kinds of giveaways, all of which offer their own unique benefits. One such...
Canva Social Media Contest Image Templates
You’ve built a fantastic online giveaway contest. Ideally, you brought it to life with KickoffLabs using one of our amazing...
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
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