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The KickoffLabs Blog

Insights for smarter contest marketing

Introduction to using Google AdWords for Lead Generation

Introduction to using Google AdWords for Lead Generation

Search advertising is a great way to get in front of your customers, generate leads, or test interest in new...

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Introduction to Advertising for Lead Generation

Introduction to Advertising for Lead Generation

Lead generation and obtaining new customers are two of the most important things your business needs to do. KickoffLabs makes...

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KickoffLabs 2017 Dashboard Update

KickoffLabs 2017 Dashboard Update

We recently updated the KickoffLabs application with a new dashboard experience. Our goals with this update included: 

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Researching Copywriting for Landing Pages

Researching Copywriting for Landing Pages

This is the first in a three part series on copywriting for lead generation landing pages. The knowledge here has...

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Creating Opt in Bribes and Rewards by Repurposing Content

Creating Opt in Bribes and Rewards by Repurposing Content

Have old content that’s wasting away? Repurpose that content and create killer opt-in bribes. Here’s how:

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6 Reasons You Need to Run a Viral Contest

6 Reasons You Need to Run a Viral Contest

Want to go viral? Run a contest. Here’s how running a contest will promote your products and boost your engagement....

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Product Copywriting Tips You Need to Know

Product Copywriting Tips You Need to Know

Need help writing more persuasive copy for your products? In this post, we’ll discuss 9 effective strategies for selling your...

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How to Use Your Footer to Convert

How to Use Your Footer to Convert

Have you optimized your footer for lead conversions? In this post, we’ll tackle the top strategies for turning your footer...

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The Non-Techie Guide to Using Facebook’s Open Graph for Your Contest

The Non-Techie Guide to Using Facebook’s Open Graph for Your Contest

Have you ever heard of Facebook’s Open Graph protocol? Here’s a beginner-friendly look at what it is and how it...

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How to Host Your First Webinar

How to Host Your First Webinar

Looking for tips and tricks to hosting your first webinar? Here’s a comprehensive guide to help you produce the best...

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