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Hubspot integration

Add referral programs to Hubspot with KickoffLabs in minutes

Add viral giveaways, waitlists, and referral programs to your Hubspot site with KickoffLabs in minutes — no coding required.

Make Hubspot go viral See campaign types

Viral giveaways · waitlists · milestone rewards · referral campaigns

Hubspot + KickoffLabs

Why they work well together

HubSpot's industry-leading inbound marketing platform gets even more powerful with KickoffLabs viral campaigns that supercharge your lead generation and customer acquisition. Perfect for B2B marketing teams executing multi-channel campaigns, sales organizations focused on pipeline growth, and inbound marketing professionals who need complete visibility into every lead source and attribution touchpoint. Add viral referral programs to multiply your content downloads and webinar registrations, run giveaways to boost event attendance and trade show leads, and create waitlist campaigns for new product announcements and feature releases. KickoffLabs' deep native integration automatically syncs all campaign participants, referral relationships, viral actions, and engagement data directly into your HubSpot CRM, creating a complete picture of your viral growth funnel. Embed campaigns directly on your HubSpot landing pages and website, or use our standalone templates that feed seamlessly into your HubSpot workflows. Track viral attribution in HubSpot's analytics, trigger marketing automation based on referral milestones, score leads higher when they drive referrals, and demonstrate clear ROI from word-of-mouth marketing alongside your other HubSpot channels.

Campaign types

What kind of referral programs can KickoffLabs add to Hubspot?

KickoffLabs makes it easy to add over 20 types of viral marketing campaigns to Hubspot: giveaways, contests and product launches that drive referrals, audience growth and sales.

Viral Giveaways

A prize drawing or contest that spreads itself as entrants refer friends.

 Leaderboard Giveaways

Participants move up the leaderboard as they earn points by referring friends or taking other social actions.

 Bonus Entry Giveaways

A giveaway drawing where participant odds improve as they earn points.

 Purchase Giveaways

Purchases earn entries, so the giveaway drives revenue as well as leads.

 Pre-launch Waitlists

Leads move up a launch waiting list by telling friends and taking actions!

 Referral Waitlists

Members skip the line by referring friends — the Robinhood launch mechanic.

 Waitlist with a Giveaway

A referral waitlist with a launch-day prize draw on top.

 Waitlist Leaderboard

Everyone sees their place in line and who's ahead of them.

 Milestone Reward Programs

Participants unlock rewards as they earn points through referrals, purchases, and actions.

 Referral Reward Programs

Refer three friends, unlock a reward — new leads and purchases both count.

 Newsletter Referrals

Double your subscriber base with a referral campaign!

 Lead Magnet Opt-ins

Deliver a download, a coupon code, or an event RSVP in exchange for an email, with share links built in.
Why referrals

Why add referral programs to lead capture on Hubspot?

Native HubSpot integration automatically syncs all campaign leads, referrals, and engagement data to your CRM. Embed campaigns on HubSpot pages or use our direct integration to power your entire growth strategy.

Viral boost50%of customer leads came from KickoffLabs sharing.
More likely43%to convert when a friend made the referral.
Not just an opt-in form

Double conversion rates by adding referral mechanics to your Hubspot site

Viral campaigns that grow your email list and social audience.

KickoffLabs designer showing a post-signup page with a personal share link, share buttons and reward levels
Sharing made easy, and trackableEvery lead gets a unique link automatically, and reports show you who referred who.
Personalized greetingsGreet visitors on your site by the friend who referred them, to boost conversion rates.
Unlockable rewardsSet reward goals that unlock rewards delivered automatically by email.
Pick winners weighted by scoreSelect a winner completely at random, or weight the draw by contest results.
Advanced fraud protectionKeep bad email addresses and fake referrals off your list.
Set-and-forget A/B testingStart a test and we optimize the campaign for the best conversion rate, without you checking daily.
Smart emails that drive engagementSend emails after signup and at key sharing thresholds, and get lead notification emails.
Where it runs

How does KickoffLabs integrate with Hubspot?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

A hosted KickoffLabs giveaway landing page with a full-bleed coffee photo, the headline and an enter button

No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates

Been there, done that

KickoffLabs has run campaigns for some of the biggest brands

Let us be your partner. From concept through launch you can count on expert help, strategic advice, and dedicated support.

See the customer showcase
Leads collected100Macross all of our customers' campaigns.
Actions taken150Msocial actions and referrals that amplified campaigns.
Viral boost50%of customer leads came from KickoffLabs sharing.
More likely43%to convert when a friend made the referral.
“I think we drove 30,000 signups just in one week alone! KickoffLabs lets us capitalize on virality, social behavior, and how you make something contagious.”
Rossa ShanksCo-Founder, Great Little Places
“We exceeded our subscriber goal, converting 30,487 new leads… while getting a ton of brand exposure in the process! 98% of people were referred by somebody else via the Viral Boost.”
Dana HollidayCo-Founder & Creative Director, SOLO Eyewear
“We’ve had a very positive experience using KickoffLabs and will be running more campaigns with the platform. But first we’re literally waiting for more product so we can support the next 20,000 subscribers!”
Aref ShehadehCo-Founder, Saha

Trusted by companies big and small

  • Microsoft
  • Web Summit
  • Glowforge
  • Blue Apron
  • Match
  • Betches
  • Nightfood
Integrations

Other website builders we integrate with

Our viral campaigns run on just about any modern web platform, including landing pages built with KickoffLabs. Here are a few alternatives to Hubspot.

All integrations
Webflow Wix Squarespace Weebly WordPress Unbounce Leadpages Instapage Framer Shopify Custom HTML

Try KickoffLabs for free

Get your referral program running quickly for the viral boost your business needs.

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