Add viral giveaways, waitlists, and referral programs to your Instapage site with KickoffLabs in minutes — no coding required.
Instapage's enterprise-grade landing pages combined with KickoffLabs' viral campaigns create a powerful lead generation system built for scale. Perfect for enterprise marketing teams managing multi-million dollar ad budgets, digital agencies running campaigns for multiple clients, and established brands executing large-scale paid acquisition strategies. Add referral mechanics, gamification, and viral sharing incentives to your optimized Instapage landing pages to dramatically reduce cost-per-acquisition and maximize return on ad spend. Turn expensive paid traffic into self-sustaining viral growth by incentivizing your best-converting leads to become brand advocates. Use our powerful AnyForm technology to instantly supercharge your existing high-performing Instapage forms with referral tracking and viral mechanics without rebuilding, or embed complete KickoffLabs campaigns using Instapage's custom code blocks and widgets. Track viral attribution alongside your existing Instapage analytics, measure the viral coefficient of different campaign variants, and demonstrate clear ROI from referral-driven organic growth that supplements your paid channels.
KickoffLabs makes it easy to add over 20 types of viral marketing campaigns to Instapage: giveaways, contests and product launches that drive referrals, audience growth and sales.
A prize drawing or contest that spreads itself as entrants refer friends.
Leaderboard GiveawaysParticipants move up the leaderboard as they earn points by referring friends or taking other social actions.
Bonus Entry GiveawaysA giveaway drawing where participant odds improve as they earn points.
Purchase GiveawaysPurchases earn entries, so the giveaway drives revenue as well as leads.
Pre-launch WaitlistsLeads move up a launch waiting list by telling friends and taking actions!
Referral WaitlistsMembers skip the line by referring friends — the Robinhood launch mechanic.
Waitlist with a GiveawayA referral waitlist with a launch-day prize draw on top.
Waitlist LeaderboardEveryone sees their place in line and who's ahead of them.
Milestone Reward ProgramsParticipants unlock rewards as they earn points through referrals, purchases, and actions.
Referral Reward ProgramsRefer three friends, unlock a reward — new leads and purchases both count.
Newsletter ReferralsDouble your subscriber base with a referral campaign!
Lead Magnet Opt-insDeliver a download, a coupon code, or an event RSVP in exchange for an email, with share links built in.
Use our AnyForm technology to supercharge your existing Instapage forms with referral tracking, or embed campaigns using custom code blocks. Turn your paid traffic into organic viral growth.
Viral campaigns that grow your email list and social audience.
We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.
<script src="https://b.kickoffpages.com/2.2.0/kol.js" id="koljs" data-campaign-id="YOUR_CAMPAIGN_ID" defer></script>
<div data-kol-snippet="embedpage" class="kol-embed-page-frame"
data-settings='{"pageID":"YOUR_PAGE_ID"}'></div>
<script src="https://b.kickoffpages.com/2.2.0/kol.js" id="koljs" data-campaign-id="YOUR_CAMPAIGN_ID" defer></script>
<script src="https://b.kickoffpages.com/2.2.0/kol.js" id="koljs" data-campaign-id="YOUR_CAMPAIGN_ID" defer></script>
No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates
Let us be your partner. From concept through launch you can count on expert help, strategic advice, and dedicated support.
“I think we drove 30,000 signups just in one week alone! KickoffLabs lets us capitalize on virality, social behavior, and how you make something contagious.”
Rossa ShanksCo-Founder, Great Little Places
“We exceeded our subscriber goal, converting 30,487 new leads… while getting a ton of brand exposure in the process! 98% of people were referred by somebody else via the Viral Boost.”
Dana HollidayCo-Founder & Creative Director, SOLO Eyewear
“We’ve had a very positive experience using KickoffLabs and will be running more campaigns with the platform. But first we’re literally waiting for more product so we can support the next 20,000 subscribers!”
Aref ShehadehCo-Founder, Saha
Trusted by companies big and small







Our viral campaigns run on just about any modern web platform, including landing pages built with KickoffLabs. Here are a few alternatives to Instapage.
Get your referral program running quickly for the viral boost your business needs.