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WordPress integration

Add referral programs to WordPress with KickoffLabs in minutes

Add viral giveaways, waitlists, and referral programs to your WordPress site with KickoffLabs in minutes — no coding required.

Make WordPress go viral See campaign types

Viral giveaways · waitlists · milestone rewards · referral campaigns

WordPress + KickoffLabs

Why they work well together

WordPress powers over 40% of the web, and now you can power your WordPress site with viral growth. Whether you're running a blog, business site, membership community, or ecommerce store, KickoffLabs campaigns integrate seamlessly to grow your audience and boost engagement. Add viral giveaways to drive traffic and backlinks, run referral programs to reward your most engaged readers, or build pre-launch waitlists for new products and courses. Perfect for content creators, digital marketers, WooCommerce store owners, and WordPress agencies managing multiple client sites. KickoffLabs works with WordPress.com, self-hosted WordPress installations, popular page builders like Elementor and Divi, and integrates perfectly with WooCommerce for product launch campaigns and customer loyalty programs. Turn your WordPress traffic into leads, subscribers into promoters, and visitors into customers with proven viral marketing campaigns.

Campaign types

What kind of referral programs can KickoffLabs add to WordPress?

KickoffLabs makes it easy to add over 20 types of viral marketing campaigns to WordPress: giveaways, contests and product launches that drive referrals, audience growth and sales.

Viral Giveaways

A prize drawing or contest that spreads itself as entrants refer friends.

 Leaderboard Giveaways

Participants move up the leaderboard as they earn points by referring friends or taking other social actions.

 Bonus Entry Giveaways

A giveaway drawing where participant odds improve as they earn points.

 Purchase Giveaways

Purchases earn entries, so the giveaway drives revenue as well as leads.

 Pre-launch Waitlists

Leads move up a launch waiting list by telling friends and taking actions!

 Referral Waitlists

Members skip the line by referring friends — the Robinhood launch mechanic.

 Waitlist with a Giveaway

A referral waitlist with a launch-day prize draw on top.

 Waitlist Leaderboard

Everyone sees their place in line and who's ahead of them.

 Milestone Reward Programs

Participants unlock rewards as they earn points through referrals, purchases, and actions.

 Referral Reward Programs

Refer three friends, unlock a reward — new leads and purchases both count.

 Newsletter Referrals

Double your subscriber base with a referral campaign!

 Lead Magnet Opt-ins

Deliver a download, a coupon code, or an event RSVP in exchange for an email, with share links built in.
Why referrals

Why add referral programs to lead capture on WordPress?

Simply paste our embed code into any WordPress page or post using the HTML block. Works with WordPress.com, self-hosted WordPress, and WooCommerce stores.

Viral boost50%of customer leads came from KickoffLabs sharing.
More likely43%to convert when a friend made the referral.
Not just an opt-in form

Double conversion rates by adding referral mechanics to your WordPress site

Viral campaigns that grow your email list and social audience.

KickoffLabs designer showing a post-signup page with a personal share link, share buttons and reward levels
Sharing made easy, and trackableEvery lead gets a unique link automatically, and reports show you who referred who.
Personalized greetingsGreet visitors on your site by the friend who referred them, to boost conversion rates.
Unlockable rewardsSet reward goals that unlock rewards delivered automatically by email.
Pick winners weighted by scoreSelect a winner completely at random, or weight the draw by contest results.
Advanced fraud protectionKeep bad email addresses and fake referrals off your list.
Set-and-forget A/B testingStart a test and we optimize the campaign for the best conversion rate, without you checking daily.
Smart emails that drive engagementSend emails after signup and at key sharing thresholds, and get lead notification emails.
Where it runs

How does KickoffLabs integrate with WordPress?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

A hosted KickoffLabs giveaway landing page with a full-bleed coffee photo, the headline and an enter button

No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates

Been there, done that

KickoffLabs has run campaigns for some of the biggest brands

Let us be your partner. From concept through launch you can count on expert help, strategic advice, and dedicated support.

See the customer showcase
Leads collected100Macross all of our customers' campaigns.
Actions taken150Msocial actions and referrals that amplified campaigns.
Viral boost50%of customer leads came from KickoffLabs sharing.
More likely43%to convert when a friend made the referral.
“I think we drove 30,000 signups just in one week alone! KickoffLabs lets us capitalize on virality, social behavior, and how you make something contagious.”
Rossa ShanksCo-Founder, Great Little Places
“We exceeded our subscriber goal, converting 30,487 new leads… while getting a ton of brand exposure in the process! 98% of people were referred by somebody else via the Viral Boost.”
Dana HollidayCo-Founder & Creative Director, SOLO Eyewear
“We’ve had a very positive experience using KickoffLabs and will be running more campaigns with the platform. But first we’re literally waiting for more product so we can support the next 20,000 subscribers!”
Aref ShehadehCo-Founder, Saha

Trusted by companies big and small

  • Microsoft
  • Web Summit
  • Glowforge
  • Blue Apron
  • Match
  • Betches
  • Nightfood
Integrations

Other website builders we integrate with

Our viral campaigns run on just about any modern web platform, including landing pages built with KickoffLabs. Here are a few alternatives to WordPress.

All integrations
Webflow Wix Squarespace Weebly Unbounce Leadpages Instapage Framer Shopify Hubspot Custom HTML

Try KickoffLabs for free

Get your referral program running quickly for the viral boost your business needs.

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