Add viral giveaways, waitlists, and referral programs to your Leadpages site with KickoffLabs in minutes — no coding required.
Leadpages helps you capture leads, and KickoffLabs helps you multiply them exponentially through viral referrals and social sharing. Perfect for coaches building their email list, consultants generating qualified prospects, course creators launching new programs, and small businesses focused on sustainable lead generation without constantly increasing ad spend. Add viral giveaways to attract new audiences, referral programs to reward your best advocates, and pre-launch waitlists to validate and build demand for new offers. Transform your Leadpages funnels from simple lead capture into viral growth engines where each lead can become multiple leads through strategic incentives and social sharing. Ideal for webinar funnels, lead magnet campaigns, course launches, coaching program applications, and any situation where you need to maximize the value of every visitor. Embed complete KickoffLabs campaigns directly into your Leadpages templates, track which sources drive the most viral sharing, and watch your cost-per-lead decrease as organic referrals supplement your paid traffic.
KickoffLabs makes it easy to add over 20 types of viral marketing campaigns to Leadpages: giveaways, contests and product launches that drive referrals, audience growth and sales.
A prize drawing or contest that spreads itself as entrants refer friends.
Leaderboard GiveawaysParticipants move up the leaderboard as they earn points by referring friends or taking other social actions.
Bonus Entry GiveawaysA giveaway drawing where participant odds improve as they earn points.
Purchase GiveawaysPurchases earn entries, so the giveaway drives revenue as well as leads.
Pre-launch WaitlistsLeads move up a launch waiting list by telling friends and taking actions!
Referral WaitlistsMembers skip the line by referring friends — the Robinhood launch mechanic.
Waitlist with a GiveawayA referral waitlist with a launch-day prize draw on top.
Waitlist LeaderboardEveryone sees their place in line and who's ahead of them.
Milestone Reward ProgramsParticipants unlock rewards as they earn points through referrals, purchases, and actions.
Referral Reward ProgramsRefer three friends, unlock a reward — new leads and purchases both count.
Newsletter ReferralsDouble your subscriber base with a referral campaign!
Lead Magnet Opt-insDeliver a download, a coupon code, or an event RSVP in exchange for an email, with share links built in.
Embed KickoffLabs campaigns on any Leadpages landing page using our simple HTML embed code. Each lead can become multiple leads through social sharing and referrals.
Viral campaigns that grow your email list and social audience.
We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.
<script src="https://b.kickoffpages.com/2.2.0/kol.js" id="koljs" data-campaign-id="YOUR_CAMPAIGN_ID" defer></script>
<div data-kol-snippet="embedpage" class="kol-embed-page-frame"
data-settings='{"pageID":"YOUR_PAGE_ID"}'></div>
<script src="https://b.kickoffpages.com/2.2.0/kol.js" id="koljs" data-campaign-id="YOUR_CAMPAIGN_ID" defer></script>
<script src="https://b.kickoffpages.com/2.2.0/kol.js" id="koljs" data-campaign-id="YOUR_CAMPAIGN_ID" defer></script>
No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates
Let us be your partner. From concept through launch you can count on expert help, strategic advice, and dedicated support.
“I think we drove 30,000 signups just in one week alone! KickoffLabs lets us capitalize on virality, social behavior, and how you make something contagious.”
Rossa ShanksCo-Founder, Great Little Places
“We exceeded our subscriber goal, converting 30,487 new leads… while getting a ton of brand exposure in the process! 98% of people were referred by somebody else via the Viral Boost.”
Dana HollidayCo-Founder & Creative Director, SOLO Eyewear
“We’ve had a very positive experience using KickoffLabs and will be running more campaigns with the platform. But first we’re literally waiting for more product so we can support the next 20,000 subscribers!”
Aref ShehadehCo-Founder, Saha
Trusted by companies big and small







Our viral campaigns run on just about any modern web platform, including landing pages built with KickoffLabs. Here are a few alternatives to Leadpages.
Get your referral program running quickly for the viral boost your business needs.