KickoffLabs Blog:

Email Marketing: Why it’s Important — and How KickoffLabs Makes it Easy

By Josh Ledgard

Jan 30th, 2014

Selling your online business is a lot like dating: you make your site look as pretty as possible, you say friendly things to get your “date” (i.e., the customer) to like you, you expend all this effort to keep them interested (i.e., buying your product). It is exhausting!

And important. Business relationships require just as much nurturing as their romantic counterparts, and follow-up is equally important — and woefully neglected — in both.

Not to worry! Email can fix that in a jiffy.

What is Email Follow-Up?

Email marketing is the easiest way to do it – and we’ve got the tools to make it as easy and painless for you as possible:

  • Newsletters – alert your customers to special promotions, or just check in on them (or say hi to new ones) by sending out newsletters tailored to different segments of your customer base. You don’t have to send it to everyone all at once; you can tailor it to your biggest spenders, inviting them to take first crack at new stock. Or even the folks who’ve given you a viral boost, which we talk about here. Build a central list on MailChimp, AWeber, or Zapier and we can easily integrate that into our system.

  • Autoresponders – Thank someone for signing up for your business or service INSTANTLY with one of our automatic emails. You can customize it to your heart’s content… and use them to reach your customer base in lots of other ways, too (like sharing your site with a friend, which we talk about below!)

  • Influencer Emails –Automatically drive word of mouth by using our influencer emails. Our analytical tools will help you recognize when customers share your content, and encourage them to keep sharing by sending them a “thank you” email the moment they do.

You can do all this on your own. We know you can. But, you’ll have to juggle multiple tools in multiple places with multiple accounts. And write a ton of emails. And schedule them. And worry about keeping your message consistent to all of those different segments of your customer base. Total headache!

That’s a hassle. We make it easy. We put all that information in one place, along with the tools to manage it. And then we automate everything for you (because we love you).  We do all the hard work you don’t want to do, saving you time and effort AND making you look like a prince in your potential customers’ eyes. Score!  Check us out.

Why is this important?

Every single one of these interactions shows your interest in your potential customer. Reaching out consistently, with polite, personalized communication that’s specific to their interaction with your site, builds trust. That trust builds a relationship, which in turn builds business.

Make the most out of those interactions. They are impressions. Do not give your leads any reason at all to drift away from your message. Check in often. Be friendly and personable. Customize your response.

See how friendly that is? Why wouldn’t your customer want to share your stuff others if you’re that friendly?

Key Takeaways

In a sea of cold, unfeeling internet businesses, you stand out like a knight on a white horse by giving a personalized response. From a real email address. You stand out by being different – and that makes you look exceptional.

Let us help you become your customers’ prince charming. There’s enough frogs out there already.


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Word of mouth marketing made easy with viral giveaways, referral programs, or product launches designed to grow your business!

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