Split Test Ads with Amazing Landing Pages For the Win

By Josh Ledgard

Great ads and amazing landing pages will make your paid media campaign a success. Anyone can do it. All you need is the discipline to run split tests on your ads and follow some best practices for creating landing pages.

We partnered with LaunchBit to deliver a webinar that teaches you exactly those two skills.

Watch the video

Check out the slides

Read our brief recap

Better Ads Will Lower Your Cost

It makes sense when you realize that companies like Google make money only when someone clicks on your ads. You may bid less than a competitor, but if you get more clicks, you’re ad will get shown more to better placements. This means it literally pays to improve your ads!

Document Your Tests

For about a year we didn’t document any of our split test results. Not on ads or landing pages. What this meant is that we were constantly repeating tests. New people, helping us out, would try things we’d already tested. We wasted time and money because of this.

Testing without learning won’t help. You need to keep documentation on all of your tests that is accessible to anyone that’s brought on to help with your ads and landing pages.

Don’t test bad landing pages

It’s time consuming and expensive to A/B test landing pages because of their complexity. before you test the landing page make sure you’ve covered the basics…

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– Josh

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