The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
Video Marketing in Email: It’s a Thing & Why You Need to Be In On It
You’ve heard about video marketing, and you’ve heard about email, but have you heard about video marketing in email? Here’s...
11 Lessons From the Largest Crowdfunding Launch in History
Glowforge triumphed by selling $27,907,995, in only 30 days! Learn how they built their email list first to make crowdfunding...
Funding for Your Startup: How to Get Paid Before Getting Paid
When you don’t have years to wait for a payday and need cash to fund your business right now, these...
How to Create an Ebook that Boosts Traffic
Did you know that you can boost traffic just by selling an ebook? Not sure how to get started or...
How to Automate Your Customer Experience Without Being a Robot
Need to free up time on your busy schedule while also delivering high quality service? Automate. Let’s discuss why this...
You Should Be on Snapchat: Here’s Why
Not sure whether Snapchat is a smart choice for your business? Check out this post where we discuss how businesses...
Productivity Hacks for Your Remote Team
Looking for easy strategies to boost your remote team’s productivity? Let’s take a look seven hacks that lead to team...
7 Automated Emails You Should Always Send
Ever asked yourself what type of automated emails you should send? Check out this post where we tackle which ones...
3 Hacks to Definitely Increase Your Site Traffic
There are a ton of great ways to increase traffic on your site, but these epic hacks will definitely do...
How to Market With Video
Need a way to increase engagement and generate more leads? It’s time to include video in your marketing campaign. Here’s...
Should You Be on LinkedIn? How to Rock It Like a Pro
No doubt, you’ve heard of LinkedIn, but you’re not sure if it’s the right social platform for your needs. We’ll...
6 Tips for Effectively Managing a Remote Team
Are you responsible for managing a remote team? You need to check out this guide. We’re discussing top tips to...
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
Try KickoffLabs for free
Ready to put these ideas to work? Start your free KickoffLabs account.