Facebook
The KickoffLabs Blog

This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.

Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.

Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on. Ready to put these ideas to work?

Start your free KickoffLabs account →
How do I improve my conversion rate and get more people sharing my landing pages?

How do I improve my conversion rate and get more people sharing my landing pages?

Oct 2nd, 2019
How do you Launch a new Product Line at Your Company

How do you Launch a new Product Line at Your Company

30,487 leads New Leads The number of subscribers that came directly from the campaign 98% Referral Rate Percentage of leads...

Sep 18th, 2019
Length of Prelaunch, User Surveys VS Waitlists, and Driving Traffic Outside of Ads

Length of Prelaunch, User Surveys VS Waitlists, and Driving Traffic Outside of Ads

Key Takeaways Why not do both?

Aug 28th, 2019
How do you Raise $100,000 in one day for a Product That Doesn't Exist yet?

How do you Raise $100,000 in one day for a Product That Doesn't Exist yet?

$150k Funded Amount funded on Kickstarter 30% Viral Boost % of conversions that came from a shared link $5k Ad...

Aug 13th, 2019
How would you teach a 9 year old how to position their product?

How would you teach a 9 year old how to position their product?

Key Takeaways Learn how to take a beginners mindset!

Aug 6th, 2019
How to secure 100k Email subscribers, 300k Facebook Fans, and crowdfunding for your business!

How to secure 100k Email subscribers, 300k Facebook Fans, and crowdfunding for your business!

100k New Leads The number of subscribers that came directly from the campaign 300k Followers Amount of new followers on...

Jul 23rd, 2019
Founder Chat - How to Build a Business that Supports Your Life Plan

Founder Chat - How to Build a Business that Supports Your Life Plan

How to Build a Business that Supports Your Life Plan. Flip the script! Design a business with a revenue stream...

Jul 17th, 2019
What if 65% of your leads came from referrals?

What if 65% of your leads came from referrals?

18,000 New Leads The number of subscribers that came directly from the campaign 65% Viral Boost % of conversions coming...

Jul 9th, 2019
Can this entrepreneur help solve the American gun epidemic?

Can this entrepreneur help solve the American gun epidemic?

21,000 New Leads The number of subscribers that came directly from the campaign $1M Funded Amount of money collected in...

Jul 2nd, 2019
A startup approach to design and user experience

A startup approach to design and user experience

Key Takeaways! Help your customers to get a win!

Jun 26th, 2019
How do you validate your startup business on $20 a day?

How do you validate your startup business on $20 a day?

2,500 New Leads The number of subscribers that came directly from the campaign 56% Conversion Rate % of visitors that...

Jun 18th, 2019
How Metal Pay collected over 60,000 emails for the next version of their app!

How Metal Pay collected over 60,000 emails for the next version of their app!

60,000 New Leads The number of subscribers that came directly from the campaign 40% Conversion Rate Percentage of traffic that...

Jun 12th, 2019
← Newer Posts Older Posts →