Crowdfunding pre-launch
A Kickstarter pre-launch page that lines up backers before day one
Collect emails from likely backers before your Kickstarter or Indiegogo campaign opens. Every signup gets a share link and earns rewards for bringing friends, so the list grows while you finish the product.
Quick answer
What is a Kickstarter pre-launch page?
A Kickstarter pre-launch page is a landing page that collects email addresses from likely backers before your crowdfunding campaign goes live, so you can send them to your campaign the moment it opens. With KickoffLabs, each signup gets a personal referral link and unlocks rewards for bringing friends, and the same page works for an Indiegogo launch.
How it works
Build your pre-launch page in three steps
Start from a recipe and let the AI builder write the first draft.
1
Pick a recipe
Choose Referral Rewards or Waitlist + Milestone Rewards so backers unlock perks as their referrals add up.
2
Describe your campaign
Tell the AI builder what you're funding, when you launch and what backers can earn. It drafts the page, the reward rules and the emails.
3
Edit and publish
Adjust the copy, images and reward levels in the designer, then publish on your own domain or embed the form on your site.
What matters
What a crowdfunding pre-launch needs
Your first day decides a lot. These are the pieces that turn a signup list into backers who are ready to pledge.
Build the list before launch dayStart collecting emails as soon as you can show the product, so referrals have weeks to compound before your campaign opens.
Reward backers who bring backersUnlock reward levels at referral milestones, and send a one-time coupon code automatically when someone reaches one.
Email everyone the day you go liveAutomatic emails keep the list warm, and a broadcast email sends everyone to your campaign the moment it opens.
Point every signup at your campaignKickstarter and Indiegogo actions award points when a lead visits your campaign page, so sharing and pledging pull in the same direction.
In detail
From first signup to launch day
Set the reward levels once
Pick the referral counts and what each level unlocks, such as an early-bird alert, an exclusive color or a thank-you in the credits. The same rewards show on every page and email in the campaign.
About reward levels
Keep the list warm until you launch
Every signup gets an automatic reply with their share link, plus a reward email at each level. On launch day, send a broadcast to the whole list with the link to your campaign.
About campaign emails
Hand the traffic to Kickstarter or Indiegogo
Set an end date and an end message so the page points visitors to your live campaign once it opens. Add a Kickstarter or Indiegogo action to reward leads who visit it.
About contest actions
Examples
Pre-launch pages built with the builder
Drafted by the KickoffLabs builder from a short brief. Open one to see every section, from the hero to the reward ladder.
Game launch leaderboard
Budgeting app waitlist
Recipes
Start from a recipe
Pick the recipe that fits your launch. The AI builder drafts the page, reward rules and emails from your description.
Referral Rewards
Tiered rewards as referrals add up.
Open in the builder
Waitlist + Milestone Rewards
Everyone unlocks rewards on the way to launch.
Open in the builder
Simple Giveaway
One prize, random winner. Referrals earn bonus entries.
Open in the builderStories
Crowdfunding launches that started with a list
Glowforge seeds the biggest 30-day crowdfunding ever
How Glowforge built an email list with a KickoffLabs prelaunch before and during its crowdfunding campaign.
Read the story Simpli Press goes from idea to crowdfundedHow Simpli Press used a referral rewards contest to grow its list ahead of a crowdfunding goal.
Read the story Kickoff your Kickstarter campaignHow to lay the pre-funding groundwork, with real project examples from KickoffLabs customers.
Read the post
“With our newly acquired list, we were able to launch our Kickstarter on time and reach our funding goal. The list since has been really helpful and have built a really strong community thanks to this campaign.”
Works well with
Related features
Questions
Crowdfunding pre-launch questions
100M leads
Our customers have collected over 100 million leads
Almost half came from KickoffLabs contest actions and referrals.
When should I start my Kickstarter pre-launch page?
As soon as you can show the product clearly, with photos, a prototype or a short video. Starting weeks before launch gives referrals time to compound and gives you a list of people who already want the product when your campaign opens.
Does the same page work for Indiegogo?
Yes. The page, referral rewards and emails are the same for any crowdfunding platform. Point your launch email and end message at your Indiegogo campaign, and use the Indiegogo action to award points when leads visit it.
How is this different from Kickstarter's own pre-launch page?
Kickstarter's pre-launch page lets people follow your project and get notified when it goes live. A KickoffLabs page collects the email addresses into your own list, gives every signup a referral link, and rewards the people who bring more backers.
What rewards work for a crowdfunding pre-launch?
Perks that cost little but feel exclusive work well, like a heads-up before the early-bird tier opens, an exclusive color or add-on, or a thank-you in the credits. Only offer rewards you can fulfill alongside your crowdfunding pledges.
Line up your backers before launch day
Start a pre-launch page for your Kickstarter or Indiegogo campaign and let referrals grow the list.