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Free KickoffLabs Tool

Referral Reward Structure Calculator

Single-sided is easy. Double-sided converts better. Tiered keeps people active. Milestone goals beat anything for power referrers. Plug in your numbers — see which structure actually wins for you.

4 structures compared Cost · lift · risk Best-fit pick at the top

1 Your campaign

2 Structure comparison

Read the notes, not just the badge. The best-fit ring marks the highest score for your inputs — list lift weighted against cost, sustainability, and fraud risk.

3 What this means in practice

Rules of thumb

  • Double-sided rewards almost always beat single-sided on conversion. Always test it.
  • Milestones (3, 5, 10 friends) flatten the leaderboard but get more average-effort people involved.
  • Leaderboards produce the biggest peaks and the most fraud. Plan to disqualify suspicious entries.
  • If your AOV is high, you can afford a bigger friend-side coupon. If margin is thin, lean on bonus entries.

Explore the full tools library

Once the reward structure looks right, use the full KickoffLabs free marketing tools library to sanity-check ROI, plan the launch path, and build the copy around the referral loop.

Good next steps: Referral ROI Calculator and Marketing Copy Prompt Generator.

View all free marketing tools

Run the whole campaign on KickoffLabs

Everything this tool just helped you sketch — giveaway page, referral loop, email follow-ups, fraud checks, winner picking — is one place inside KickoffLabs. Over 100 million leads have moved through it. Yours can be next.

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