1 Your numbers
Drag a lever and the projections on the right move instantly — no calculate button. Bands under the sliders mark typical industry ranges.
0%typical 20–30%100%
0typical 3–920
0%typical 3–15%100%
0%typical 30–75%100%
Live projectionsper cycle
Viral coefficient (K)
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Program ROI
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return per $1 of reward
Net new customers
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from referrals, per cycle
Net profit
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margin minus rewards
Referrers
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Invites
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Reward cost
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Gross revenue
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CAC vs paid
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Gross profit
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Meter: 0 = no growth, 1.0+ = compounding loop
2 What the numbers are telling you
Fix the weakest link first
Ranked by how much each lever moves your viral coefficient from where it is now.
KickoffLabs customers who run structured reward tiers tend to land a higher viral coefficient than single flat rewards illustrative benchmark. See how reward structure affects this →