1 Setup
Channels
Phase runway
How your window splits into pre-launch, launch week, and follow-up. It reshapes as you change the window — build to anchor every task to your real dates.
Rule of thumb from our launch content: send at least weekly during pre-launch, then ramp in the last two weeks and immediately after launch.
2 Build your launch calendar
Build a practical launch calendar. Use it as a starting point, then tune dates around your real team capacity.
3 Your launch runway
Three phases, milestone-anchored to your real dates. Each phase shows its task count and a rough time investment.
Source guides worth reading
- Startup validation and launch phase planning — targets and launch-list math.
- Emails to send during a product launch waitlist — cadence and message types.
- Pre-launch waitlist guide — referral waitlist mechanics.
Run the whole campaign on KickoffLabs
Everything this tool just helped you sketch — giveaway page, referral loop, email follow-ups, fraud checks, winner picking — is one place inside KickoffLabs. Over 100 million leads have moved through it. Yours can be next.