1 Mission setup
Toggle the channels you'll actually use — board lanes appear as you switch them on.
2 Your promotion board
KickoffLabs can automate the email and referral rows — these tasks become campaign triggers instead of manual sends. See how a campaign runs this calendar →
Reading the lanes
Pre-launchQuiet buildTease before the doors open
Launch weekAll channels liveHit hard on day zero
Mid-flightKeep momentumReferral + social proof
Wrap-upWhere ROI showsWinner reveal + follow-up