1 Who are you trying to reach?
Audience picks the prize. A B2B founder doesn't want the same thing as a Shopify shopper.
2 What must it do?
Different goals reward different prizes. Be honest about the one you actually need.
3 Budget per winner
Sets the realistic cost range for each prize brief.
4 Season or hook (optional)
Seasonal hooks rarely win on their own, but they raise the ceiling on a good prize.
5 Deal your prize briefs
Three briefs, ranked by fit to your inputs — not a random draw. The why-this-works note matters more than the prize.
6 Your three prize briefs
Ranked by fit to your inputs. Bundle one hero prize with smaller weekly winners.
Pro moves before you launch
- Pair a hero prize with 3–5 weekly winners so the campaign keeps producing momentum.
- Stack a referral reward (extra entries or a guaranteed gift) so winning isn't the only outcome that feels good.
- Write the prize description with the same energy as the product page. A bullet list of specs kills excitement.
- Make the rules and odds honest. Nothing nukes trust faster than a giveaway that smells rigged.
Run the whole campaign on KickoffLabs
Everything this tool just helped you sketch — giveaway page, referral loop, email follow-ups, fraud checks, winner picking — is one place inside KickoffLabs. Over 100 million leads have moved through it. Yours can be next.