Set up Pre-launch Waitlists on Unbounce with KickoffLabs in minutes
Build buzz around your launch by encouraging leads to move up in line as they refer friends, share, and grow your audience without breaking your marketing budget. KickoffLabs no-code tools make it easy to set up Pre-launch Waitlists on Unbounce.
Why run a viral product launch waitlist with KickoffLabs on Unbounce?
Because a plain signup form tells you almost nothing. A KickoffLabs waitlist gives every subscriber a personal share link, tracks the referrals and actions that actually create demand, and helps the right people move up before launch.
Grow your email list before launch day
Collect early access requests, product updates, SMS opt-ins, and beta interest in one campaign. Then use KickoffLabs email automation to keep that audience warm until you are ready to sell.
Turn subscribers into your first growth channel
Every lead gets a referral link. You can reward the people who invite friends, share your launch, join your community, answer questions, or complete contest actions that show real intent.
Validate the idea before you overbuild it
Publish a campaign while the product is still rough. If people sign up, share, and come back for updates, you have evidence. If they do not, you just learned that before spending months polishing the wrong thing.
Launch with segments, not a messy spreadsheet
Use referral counts, rank, engagement, source, and custom fields to spot VIPs, beta testers, early customers, and partners. Connect the campaign to your stack through integrations or export the audience when sales open.
Start with AI, then make it yours
KickoffLabs can draft the campaign copy, emails, referral rewards, and legal starter text. You review it, tighten the offer, and publish a waitlist that feels like your launch instead of a generic template.
What can you do with a viral pre-launch waitlist?
You can use a KickoffLabs waitlist to prove demand, build a launch audience, and identify the people most likely to buy, share, or help you shape the product.
We have helped power more than 100 million leads. The pattern is simple: make the offer clear, give people a reason to invite friends, and follow up before the launch energy disappears.
Product launches
Capture early access requests, explain the launch promise, and give every subscriber a reason to bring friends.
Startup validation
Test whether people will sign up and share before you spend another sprint building features nobody asked for.
Limited access
Rank the waitlist by referrals, points, or engagement so your best early fans get first access.
VIP segmentation
Spot influencers, beta testers, partners, and high-intent leads based on what they actually do after signup.
Event promotion
Build a ranked list for pre-sales, early ticket access, private drops, or limited-capacity launches.
Crowdfunding pre-launch
Warm up your Kickstarter, Indiegogo, or product-drop audience before the campaign goes live.
How does KickoffLabs integrate Pre-launch Waitlists with Unbounce?
We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.
<script src="https://b.kickoffpages.com/2.2.0/kol.js" id="koljs" data-campaign-id="YOUR_CAMPAIGN_ID" defer></script>
<div data-kol-snippet="embedpage" class="kol-embed-page-frame"
data-settings='{"pageID":"YOUR_PAGE_ID"}'></div>
<script src="https://b.kickoffpages.com/2.2.0/kol.js" id="koljs" data-campaign-id="YOUR_CAMPAIGN_ID" defer></script>
<script src="https://b.kickoffpages.com/2.2.0/kol.js" id="koljs" data-campaign-id="YOUR_CAMPAIGN_ID" defer></script>
No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates
KickoffLabs has run campaigns for some of the biggest brands
Let us be your partner. From concept through launch you can count on expert help, strategic advice, and dedicated support.
“I think we drove 30,000 signups just in one week alone! KickoffLabs lets us capitalize on virality, social behavior, and how you make something contagious.”
Rossa ShanksCo-Founder, Great Little Places
“We wanted to use KickoffLabs, because we don't want to launch to crickets because this was kind of our brand relaunch.”
Jake Elliot HookFounder, S'Wheat
“This is actually where KickoffLabs comes in is I built my landing page, and I had some simple photos based off of my first sample.”
Conor LewisFounder, Get the Fort
Trusted by companies big and small
What other types of campaigns can I add to Unbounce?
KickoffLabs makes it easy to add over 20 types of viral marketing campaigns to Unbounce.
A prize drawing or contest that spreads itself as entrants refer friends.
Leaderboard GiveawaysParticipants move up the leaderboard as they earn points by referring friends or taking other social actions.
Bonus Entry GiveawaysA giveaway drawing where participant odds improve as they earn points.
Purchase GiveawaysPurchases earn entries, so the giveaway drives revenue as well as leads.
Pre-launch WaitlistsLeads move up a launch waiting list by telling friends and taking actions!
Referral WaitlistsMembers skip the line by referring friends — the Robinhood launch mechanic.
Waitlist with a GiveawayA referral waitlist with a launch-day prize draw on top.
Waitlist LeaderboardEveryone sees their place in line and who's ahead of them.
Milestone Reward ProgramsParticipants unlock rewards as they earn points through referrals, purchases, and actions.
Referral Reward ProgramsRefer three friends, unlock a reward — new leads and purchases both count.
Newsletter ReferralsDouble your subscriber base with a referral campaign!
Lead Magnet Opt-insDeliver a download, a coupon code, or an event RSVP in exchange for an email, with share links built in.
Try KickoffLabs for free
Get your referral program running quickly for the viral boost your business needs.