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Mailchimp integration

Add powerful referral programs to your Mailchimp lists with KickoffLabs in minutes

Sync KickoffLabs viral giveaways, referral programs, and waitlist campaigns with Mailchimp to grow your email list automatically — no code.

Give Mailchimp a viral boost See campaign types

Viral giveaways · waitlists · milestone rewards · referral campaigns

Mailchimp + KickoffLabs

Why they work well together

Mailchimp is the world's leading email marketing platform, and KickoffLabs makes it viral. Run giveaways, referral programs, and waitlists that automatically add subscribers to your Mailchimp lists and tags for seamless email marketing automation.

Campaign types

What kind of referral programs can KickoffLabs add to Mailchimp?

KickoffLabs makes it easy to add over 20 types of viral marketing campaigns to Mailchimp: giveaways, contests and product launches that drive referrals, audience growth and sales.

Viral Giveaways

A prize drawing or contest that spreads itself as entrants refer friends.

 Leaderboard Giveaways

Participants move up the leaderboard as they earn points by referring friends or taking other social actions.

 Bonus Entry Giveaways

A giveaway drawing where participant odds improve as they earn points.

 Purchase Giveaways

Purchases earn entries, so the giveaway drives revenue as well as leads.

 Pre-launch Waitlists

Leads move up a launch waiting list by telling friends and taking actions!

 Referral Waitlists

Members skip the line by referring friends — the Robinhood launch mechanic.

 Waitlist with a Giveaway

A referral waitlist with a launch-day prize draw on top.

 Waitlist Leaderboard

Everyone sees their place in line and who's ahead of them.

 Milestone Reward Programs

Participants unlock rewards as they earn points through referrals, purchases, and actions.

 Referral Reward Programs

Refer three friends, unlock a reward — new leads and purchases both count.

 Newsletter Referrals

Double your subscriber base with a referral campaign!

 Lead Magnet Opt-ins

Deliver a download, a coupon code, or an event RSVP in exchange for an email, with share links built in.
Why referrals

Why add word of mouth marketing to lead capture on Mailchimp?

Direct Mailchimp integration syncs all leads to your chosen lists and applies custom tags based on campaign participation. Build sophisticated automations triggered by referral milestones, contest entries, and viral sharing.

Viral boost50%of customer leads came from KickoffLabs sharing.
More likely43%to convert when a friend made the referral.
Go beyond pushing leads over

How does KickoffLabs integrate with Mailchimp?

Engage your list and get a viral boost.

KickoffLabs designer showing a post-signup page with a personal share link, share buttons and reward levels
Personal share links for everyoneEveryone on your Mailchimp list gets a personal share link to refer friends to your campaign.
Instant signup links for existing membersEvery campaign comes with a copy-and-paste instant signup link you can send to your Mailchimp list, so nobody has to sign up again.
Push new leads automaticallyWhen someone signs up for your campaign, we push them to your Mailchimp list.
Custom lead scoring, tagging and actionsTailor engagement and scoring to your growth goals with over 70 built-in actions, your own custom actions, and tags for leads who complete custom events.
Export lead data and find new influencersTrack referral progress with reports on who referred who, your top influencers, and how many leads come from sharing.
Filter fraudulent leads automaticallyDon't pay to email fake leads on Mailchimp. Suspicious leads are filtered out, you can adjust the rules, and you can review them by hand.
Where it runs

How does KickoffLabs run a viral campaign for Mailchimp?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

A hosted KickoffLabs giveaway landing page with a full-bleed coffee photo, the headline and an enter button

No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates

Been there, done that

KickoffLabs has run campaigns for some of the biggest brands

Let us be your partner. From concept through launch you can count on expert help, strategic advice, and dedicated support.

See the customer showcase
Leads collected100Macross all of our customers' campaigns.
Actions taken150Msocial actions and referrals that amplified campaigns.
Viral boost50%of customer leads came from KickoffLabs sharing.
More likely43%to convert when a friend made the referral.
“I think we drove 30,000 signups just in one week alone! KickoffLabs lets us capitalize on virality, social behavior, and how you make something contagious.”
Rossa ShanksCo-Founder, Great Little Places
“We exceeded our subscriber goal, converting 30,487 new leads… while getting a ton of brand exposure in the process! 98% of people were referred by somebody else via the Viral Boost.”
Dana HollidayCo-Founder & Creative Director, SOLO Eyewear
“We’ve had a very positive experience using KickoffLabs and will be running more campaigns with the platform. But first we’re literally waiting for more product so we can support the next 20,000 subscribers!”
Aref ShehadehCo-Founder, Saha

Trusted by companies big and small

  • Microsoft
  • Web Summit
  • Glowforge
  • Blue Apron
  • Match
  • Betches
  • Nightfood
Integrations

Other email providers we integrate with

Run no-code viral campaigns with any of these popular email providers.

All integrations
Klaviyo ActiveCampaign Brevo Salesforce Intercom Hubspot CRM PipeDrive Trello Close FreshSales Excel

Try KickoffLabs for free

Get your referral program running quickly for the viral boost your business needs.

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