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Viral Giveaways on Custom HTML

Set up Viral Giveaways on Custom HTML with KickoffLabs in minutes

Grow your email, SMS, and social audience with a giveaway where entrants earn extra chances to win by referring friends and taking the actions you choose. KickoffLabs no-code tools make it easy to set up Viral Giveaways on Custom HTML.

Start free today About viral giveaways

Works with Custom HTML · No credit card required

How a KickoffLabs giveaway grows your list on Custom HTML

Every entrant gets a personal share link the moment they join. Referrals and the social actions you choose earn bonus entries, leaderboard points, or unlocked rewards — so one prize keeps recruiting long after you publish the page.

Pick the mechanic that fits your audience

Run a random bonus-entry drawing, a ranked leaderboard giveaway, or a purchase giveaway where orders earn entries too. The referral engine underneath is the same.

Reward the actions that actually grow you

Award entries or points for referrals, social follows, video views, SMS opt-ins, and purchases with contest actions — you set what each one is worth.

Keep the entries honest

Built-in fraud detection filters bots, duplicates, self-referrals, and disposable addresses before they count, and the winner picker draws from verified entries only.

Give everyone something to win

Add milestone rewards so entrants unlock coupons, downloads, or perks on the way to the grand prize — not just the one person who wins it.

Stay on the right side of the rules

Prize promotions are regulated. Our guides to giveaway laws, state-by-state requirements, and social platform rules cover what your official rules need to say.

Example KickoffLabs giveaway contest box on a brand site.
Where it runs

How does KickoffLabs integrate Viral Giveaways with Custom HTML?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

A hosted KickoffLabs giveaway landing page with a full-bleed coffee photo, the headline and an enter button

No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates

Been there, done that

KickoffLabs has run campaigns for some of the biggest brands

Let us be your partner. From concept through launch you can count on expert help, strategic advice, and dedicated support.

See the customer showcase
Leads collected100Macross all of our customers' campaigns.
Campaigns created190Kby KickoffLabs customers since 2011.
From referrals1 in 5leads in referral campaigns came through a friend’s link in the past year.
More likely43%to convert when a friend made the referral.
“Our campaign was very easy to set up, very easy to do it. And I believe we even had a call with you guys.”
Yegor NadvornyyFounder & CEO, Brainrich Kids
“The cost of driving ads was better because our target audience was improved because of this (KickoffLabs) campaign.”
Jared FlammFounder, Dappery

Trusted by companies big and small

  • Microsoft
  • Web Summit
  • Glowforge
  • Blue Apron
  • Match
  • Betches
  • Nightfood
Campaign types

What other types of campaigns can I add to Custom HTML?

KickoffLabs makes it easy to add more than a dozen types of viral marketing campaigns to Custom HTML.

Viral Giveaways

A prize drawing or contest that spreads itself as entrants refer friends.

 Leaderboard Giveaways

Participants move up the leaderboard as they earn points by referring friends or taking other social actions.

 Bonus Entry Giveaways

A giveaway drawing where participant odds improve as they earn points.

 Purchase Giveaways

Purchases earn entries, so the giveaway drives revenue as well as leads.

 Pre-launch Waitlists

Leads move up a launch waiting list by telling friends and taking actions!

 Referral Waitlists

Members skip the line by referring friends — the Robinhood launch mechanic.

 Waitlist with a Giveaway

A referral waitlist with a launch-day prize draw on top.

 Waitlist Leaderboard

Everyone sees their place in line and who's ahead of them.

 Milestone Reward Programs

Participants unlock rewards as they earn points through referrals, purchases, and actions.

 Referral Reward Programs

Refer three friends, unlock a reward — new leads and purchases both count.

 Newsletter Referrals

Double your subscriber base with a referral campaign!

 Lead Magnet Opt-ins

Deliver a download, a coupon code, or an event RSVP in exchange for an email, with share links built in.

Try KickoffLabs for free

Get your referral program running quickly for the viral boost your business needs.

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