Run contests with ease using KickoffLabs Pick a Winner feature. Select a winner at complete random or weigh the contest results by referral activity and engagement!

Easily select how many winners to draw, the minimum score required, and whether or not to weigh the results. The entire drawing process takes just a few clicks from your campaign dashboard.
You choose how the drawing works. A pure random drawing gives every eligible lead an equal chance of winning, regardless of their activity in the contest.
Alternatively, enable weighted selection to reward your most active participants. When weighing is turned on, leads with higher scores get additional entries into the drawing. For example, a lead with 10 points effectively gets 10 entries, dramatically improving their odds compared to someone with just 1 point.
Weighted drawings are ideal for referral contests where you want to incentivize sharing. Participants who refer the most friends earn the highest scores and get the best odds of winning.
Draw between 1 and 1,000 winners in a single drawing. Running a grand prize giveaway? Draw one winner. Running a contest with multiple prize tiers? Draw as many as you need.
Set a minimum score threshold so that only leads who actively participated in your contest are eligible for the drawing. This prevents people who signed up but never shared or took actions from winning over your most engaged participants.
KickoffLabs does not automatically notify winners. When you run a drawing, the results are shown only to you in the dashboard. This gives you time to verify that each winner has complied with your contest rules before you reach out.
You can review their lead profile, check their referral activity, confirm their identity, and then send a personal email to claim their prize. This extra step protects you from awarding prizes to fraudulent entries.
Before running your drawing, review flagged leads in the KickoffLabs fraud protection dashboard. Remove suspicious entries so they cannot win prizes. Our automated fraud filters catch fake email addresses, duplicate entries, and suspicious referral patterns.
KickoffLabs includes a built-in contest rules template that covers eligibility, prize details, and winner notification procedures. Make your rules available to participants before the contest starts so there are no surprises at drawing time.
If your contest has a grand prize, second place, and third place, run separate drawings with different minimum score thresholds. Draw the grand prize first, then exclude that winner from subsequent drawings for the remaining prize tiers.
Choosing the right drawing method depends on the goals of your contest.
You want maximum participation and want every entrant to feel they have a fair shot. Random drawings work well for simple sweepstakes, product launch giveaways, and contests where the primary goal is to collect as many email addresses as possible. Every lead gets one entry regardless of activity.
You want to reward engagement and referral activity. Weighted drawings are perfect for viral referral contests, ambassador programs, and any campaign where sharing is the main objective. Participants see the direct benefit of referring friends because more referrals mean better odds of winning.
Check out interviews with users who have run successful viral marketing campaigns with KickoffLabs.
When you build that initial group of people that are super excited about your (KickoffLabs) campaign, they spread it, and then it becomes viral.
Even with how little we promoted the campaign, somehow it spread like wildfire. KickoffLabs social sharing feature made it easy for lots of other people to do the promotion for us, with 94% of new leads coming in through referrals.
But what was really appealing to me about KickoffLabs is that built in social share feature. None of the other ones at the time had that available.
Just a sample of the things you can get with KickoffLabs!
Launch faster with a 1:1 call, domain setup, video reviews, and design assistance, all valued at $250, included in business subscriptions
Hire the KickoffLabs team to design, develop, and deploy your next viral campaign. We set it up and you just promote it! Learn more.
Manage isolated campaigns for multiple clients with one account. Create re-usable campaign templates. Transfer campaigns to client accounts. Learn more.
We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs. Learn more.
Build something custom with our API, javascript library, webhooks to create custom integrations. Learn more.
Upload a set of unique coupon codes we can distribute on entry or at set reward levels.
Create signup links you can send via email to known leads or use to redirect people after taking a survey. Learn more.
Drive contest engagement by giving people additional actions to perform in exchange for even more entries. Learn more.
We've included a template that covers our campaign types out of the box. Edit it to match your rules in minutes.
Create achievement levels that anyone can earn by sharing and taking contest actions. Learn more.
Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts. Learn more.
Contest actions where leads add their phone number or answer quick questions after signing up.
Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing! Learn more.
Customize the entry form to collect name, phone number, address, or any custom field you want.
Every signup gets a unique link. They share it, you see exactly who referred who. That's the whole system. Learn more.
Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases! Learn more.
Create dedicated landing pages for every audience without touching a single line of code in our drag and drop builder. Learn more.
Show people where they stand by adding a leaderboard to your giveaway. Learn more.
Randomly draw a winner in your giveaway where leads with more entries have better odds. Learn more.
Send emails after sign up or when they reach key activity thresholds to increase engagement.
Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that. Learn more.
Easily collaborate with team members on campaigns by inviting them to your account. Learn more.
Test landing pages for your contest without losing conversions to a bad variation!
Collect verified phone numbers with SMS verification codes to ensure you're getting real leads. Learn more.
Have your own designer? Add CSS to our pages or use custom HTML pages with our AnyForm script. Drop it in, done.
Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.
A countdown for your campaign used on landing pages and your contest box.
Push leads to your email software, add lead analytics platforms, and connect to Facebook. Learn more.