When Saha decided to target the 37 million Americans who don’t eat breakfast, they needed an effective campaign that would reach their audience.
See how they used KickoffLabs to grabs 20k signups with a 94% referral rate!
“It’s too risky to put the effort into building a product without the audience to kickstart it. We wanted to create some buzz and get the word out, meanwhile we worked on the product.”
“Email is still the best way to engage with consumers. Besides, email has the highest ROI & conversion rate compared to any other medium.
Rather than use traditional email collection methods, we wanted a more creative way to boost our number of signups.”
“We came across the Tim Ferriss article on Harry’s Razors Launch and immediately started building something similar using a developer. We ended up wasting time when things didn’t work out… and that’s when we found KickoffLabs.
KickoffLabs provides a super useful way to incentivize people to share with friends so they can earn prizes.
It has the core social sharing functionality we were looking for. And with their flexible landing page designer, building our own custom template design was easy… you can edit pretty much everything on there.”
“This was our conclusion when we calculated our viral coefficient. We even made bets, but the outcome was definitely a surprise.
Even with how little we promoted the campaign, somehow it spread like wildfire.
KickoffLabs social sharing feature made it easy for lots of other people to do the promotion for us, with 94% of new leads coming in through referrals.
“We’ve had a very positive experience using KickoffLabs and will be running more campaigns with the platform. But first we’re literally waiting for more product so we can support the next 20,000 subscribers!”
-Aref Shehadeh, Co-Founder of Saha