It’s no secret that someone is much more likely to become a customer if they discovered your business on the recommendation from a friend.
Today (8/14/2017) we updated the Terms of Service at KickoffLabs to make our stance on hate crystal clear:
Search advertising is a great way to get in front of your customers, generate leads, or test interest in new business ideas. Users show intent that they recognize there is a problem and may already be searching for a solution you can provide. This makes search advertising very powerful because you are able to get in front of users when they are making buying decisions.
Lead generation and obtaining new customers are two of the most important things your business needs to do. KickoffLabs makes the process of lead generation easy, but you still need to drive targeted traffic to your landing pages. There are several channels you can use to drive traffic such as organic search, social media, and paid advertising. This course is going to focus on the latter and teach you the fundamentals of running your first advertising campaign.
We recently updated the KickoffLabs application with a new dashboard experience. Our goals with this update included:
This is part 3 of a 4 part series that shares the best copywriting advice we’ve ever written. Part 1 talked about doing the proper research with some general rules. Part 2 got really practical with specific rules, guidance and examples. Part three will tackle the special case of copywriting for contest pages.
This is the first in a three part series on copywriting for lead generation landing pages. The knowledge here has been gained over the last 6 years of hosting some amazing (and some not so amazing) lead generation campaigns. We’ve reviewed thousands of pages, know what works, and when you might want to start over.