The KickoffLabs Blog

Insights for smarter contest marketing

What to Look for In a Giveaway Platform

Running an online giveaway is a great way for your business to boost engagement and attract new leads. Thanks to the large number of giveaway tools and platforms currently available, running a giveaway can be a fairly straightforward process. But with so many options, how do you know which one to use for your giveaway? Before you commit to a giveaway platform, here’s what you should look for:

Social media marketing: Turn posts into profit with these seven key tips

These days, we’re all addicted to social media… and we all wonder about people that aren’t. But it’s not uncommon that I hear business owners engaged in social media, unable to see any traction outside a few fans here and a handful of comments there. For them, the benefit doesn’t outweigh the cost and they’re left demanding, “what’s the point?!” This is a valid sentiment and a fair question.

How to Pick a Random Contest Winner

Contests are a great way to drive engagement with your business and expand your online presence. Popular contests require entrants to be following your social media profiles or tag you in a post to their followers. You can use sweepstakes entries to directly gather contact information such as emails or phone numbers for future marketing campaigns or promotions.

How to Choose the Best Giveaway for Your Goals

So you’ve decided to run a giveaway. That is great news! But if you aren’t sure what the next steps are from here, we have your back. With tons of great templates to help you create the perfect contest, you’ll be on your way to lead generation in no time. Here are our best tips for choosing the contest style for your project- plus a fun quiz to simplify the process even more.

What is a Milestone Rewards Giveaway?

Milestone rewards giveaways are contests that require your audience to hit certain milestones to gain rewards. Your visitors and followers provide their contact information and engage with your brand through participation to earn points that enable them to unlock rewards at specific milestones.

What is a Product Launch Waitlist?

A product launch waitlist is a list of people who are interested in purchasing a product that is not currently available. People identify their interest in the product by signing up via email or phone number for the waitlist and potentially sharing the waitlist with friends. This can be used by businesses as a way to gauge consumer interest and demand.

What is a Sweepstakes?

Who doesn’t love winning prizes? Your worst day can take on a whole new meaning just from winning a sweepstakes. Regardless of the size or value of the prize, people love winning them. Running a sweepstakes is a great way to engage people with your brand. When it comes to brand recognition, many businesses miss a sure opportunity to build excitement around their brand by running a sweepstakes. If you’re not familiar with running a sweepstakes, keep reading to learn why running a sweepstakes is important to your brand and why KickoffLabs is the solution for running the ultimate sweepstakes.

What is a Leaderboard Giveaway?

From raffles to sweepstakes, there are many kinds of giveaways, all of which offer their own unique benefits. One such type is a leaderboard giveaway, which allows participants to compete against each other and earn their prize.

How to Legally Run a Giveaway in the EU

Giveaways are a powerful tool. Seemingly small offerings, interactions, and web pages are incredibly useful for gaining followers and promoting your brand. Because of this, hosting a giveaway impacts your brand and sales in many ways including; recognition, increase in sales, word-of-mouth advertising, and future collaborations. But with this, comes the necessity for keeping your promotions legal.

Running a Legal Contest, Giveaway, or Sweepstakes in Australia

At KickoffLabs, we have everything you need to run your online giveaway or sweepstakes and look forward to supplying the information you need for a successful trade promotion. Getting started can be complicated at first, and many people spend so much of their time making assumptions over knowing the facts.