KickoffLabs On Growth

A practical guide to running legal giveaways, contests, and sweepstakes in the UK — covering the Gambling Act, licensing requirements, and how to structure promotions that stay compliant.

A 'coming soon' page does nothing. A pre-launch waitlist with a referral loop can get you 1M signups before you ship. Here's how to build one that converts.

The 7 best giveaway winner picker tools for 2026 — from built-in contest platforms to free comment pickers for Instagram and Facebook.

The legal rules for running a giveaway, sweepstakes, or contest in the United States — what you must include, what to avoid, and how to stay compliant in 2026.

Contests, sweepstakes, giveaways, raffles, and reward programs all sound the same — but they're legally distinct. Here's what actually matters when you're picking a format.

Referral programs use your customers to bring in new customers. Affiliate programs pay strangers to send you traffic. Learn the real differences, when to use each, and whether you can run both.

Dive deep into essential strategies, from MVPs to effective ad Dive into tried-and-tested strategies to captivate your audience, drive participation, and.

Every social platform gives you one link. This guide explains what link-in-bio pages are, how to use them to grow your audience, best practices for.

Learn how to properly structure giveaways and contests on social platforms. Get clarity on promotion guidelines for Facebook, Instagram, X and more!

Discover how to harness the power of giveaways to captivate your audience, foster brand loyalty, and drive conversions.

30 proven prelaunch strategies to build hype, capture leads, and guarantee a winning launch — from waitlists and referral contests to influencer buzz.

Get a better understanding of the laws and regulations for running contests and sweepstakes in each state in the U.S.A.