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The KickoffLabs Blog

Insights for smarter contest marketing

What is a Sweepstakes?

Who doesn’t love winning prizes? Your worst day can take on a whole new meaning just from winning a sweepstakes. Regardless of the size or value of the prize, people love winning them. Running a sweepstakes is a great way to engage people with your brand. When it comes to brand recognition, many businesses miss a sure opportunity to build excitement around their brand by running a sweepstakes. If you’re not familiar with running a sweepstakes, keep reading to learn why running a sweepstakes is important to your brand and why KickoffLabs is the solution for running the ultimate sweepstakes.

What is a Leaderboard Giveaway?

From raffles to sweepstakes, there are many kinds of giveaways, all of which offer their own unique benefits. One such type is a leaderboard giveaway, which allows participants to compete against each other and earn their prize.

How to Legally Run a Giveaway in the EU

Giveaways are a powerful tool. Seemingly small offerings, interactions, and web pages are incredibly useful for gaining followers and promoting your brand. Because of this, hosting a giveaway impacts your brand and sales in many ways including; recognition, increase in sales, word-of-mouth advertising, and future collaborations. But with this, comes the necessity for keeping your promotions legal.

Running a Legal Contest, Giveaway, or Sweepstakes in Australia

At KickoffLabs, we have everything you need to run your online giveaway or sweepstakes and look forward to supplying the information you need for a successful trade promotion. Getting started can be complicated at first, and many people spend so much of their time making assumptions over knowing the facts.

Top 10 things you need to know before running a contest in Canada


Promotional giveaways, sweepstakes, and contests can significantly promote your business and increase your brand awareness. But before you jump in head first, there are some specific rules and regulations you need to be aware of to protect yourself from liability or any unforeseen complications. KickoffLabs can help you get started by following this simple checklist. Don’t forget to refer to our general guide to keeping your contest legal and fun as well.

Running a legal a contest, giveaway, or sweepstakes in the UK

Giveaways are a great way to promote your brand or business. However, there are many different types, each with its own pros, cons, and requirements. It can be daunting to choose the right promotion for your business and to begin running it, but this article will help you get started.

Contest, Giveaway, or Sweepstakes Laws By State

If you’ve decided to run a contest, giveaway or sweepstakes you’ll also want to make sure everything is above-the-board (and prevent any legal issues). In order to do that in the U.S. you’ll want to have a basic understanding of the laws in your state and the United States in general.

Running a legal a contest, giveaway, or sweepstakes in the USA

An online giveaway or sweepstakes is a great way to get audience engagement, expansion, and sales growth. While KickoffLabs makes it simple enough to do, before you begin planning your big contest, you should be privy to the many rules and guidelines you need to adhere to in order for it to be considered legal.

Your Next Giveaway: Low Budget? No Problem

When you are thinking about starting an online giveaway, it is easy to get overwhelmed by the cost of- quite frankly, the whole process. We want to support your budget and efforts to go as far as they can, which is why we think your decision to run a contest is an amazing idea.