The KickoffLabs Blog

Insights for smarter marketing

Introduction to using Google AdWords for Lead Generation

Search advertising is a great way to get in front of your customers, generate leads, or test interest in new business ideas. Users show intent that they recognize there is a problem and may already be searching for a solution you can provide. This makes search advertising very powerful because you are able to get in front of users when they are making buying decisions.

Introduction to Advertising for Lead Generation

Lead generation and obtaining new customers are two of the most important things your business needs to do. KickoffLabs makes the process of lead generation easy, but you still need to drive targeted traffic to your landing pages. There are several channels you can use to drive traffic such as organic search, social media, and paid advertising. This course is going to focus on the latter and teach you the fundamentals of running your first advertising campaign.

Copywriting for Landing Pages Part 1: Before You Write

This is the first in a three part series on copywriting for lead generation landing pages. The knowledge here has been gained over the last 6 years of hosting some amazing (and some not so amazing) lead generation campaigns. We’ve reviewed thousands of pages, know what works, and when you might want to start over.