The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
5 Copywriting Rules to Increase Your Conversion
Whether you’re creating a landing page with 50 words or a blog post containing 1.000 words, the way you write...
30 Days to an Epic Kickstarter Launch - A Daily Plan to Start Your Crowdfunding Campaign
Getting a loan at a bank for your business idea is out - crowdfunding is in. So you’ve decided to...
Want to Grow Your Shopify Store? Then You Don’t Want to Miss This
People are shopping online at an accelerated rate - which probably doesn’t come as a surprise, considering we’ve all been...
7+1 Tips to Improve Your Social Media Engagement and Get More Leads
Everyone and their parents are on social media these days. More people hop onto Facebook, YouTube, Insta & Co. per...
How to Validate Your Business Idea in 30 Days
So you have an amazing business idea and are already working your butt off to turn that initial concept into...
5 Ways to get 2x More Leads in 2021
2021. New year, new beginnings. We all like to make New Year’s resolutions, this year even more so.
Why Kickstarter Campaigns Are Essential + 3 Ideas You Can Use Right Away
Kickstarter campaigns are a great way to get your amazing product off the ground. The advantages are twofold: For one,...
Holiday Giveaways That Will Grow Your Email List Dramatically
2026 planning note: Before choosing one of the ideas below, map the campaign to the right seasonal window with The...
7 Video Ideas to Increase Landing Page Conversions
If a picture is worth a thousand words, a video might just be worth a thousand followers.
5 Small Businesses That Made It Big With a Prelaunch
Any small business owner knows the struggles that come along with marketing to promote brand awareness, especially for SMBs that...
How to Create a Giveaway in Just 10 Minutes
As humans, we’re genetically programmed to love free stuff. Even something as simple as free food samples at Costco can...
These are the A/B tests you should run to generate more leads
At KickoffLabs, we know better than anyone that running a successful campaign is hard work, and knowing exactly what speaks...
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
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