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KickoffLabs vs Instapage

Comparing KickoffLabs to Instapage

You've got options for your next marketing campaign. So what sets KickoffLabs apart from a basic landing page provider like Instapage? Try it free today and learn more below.

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KickoffLabs page designer editing a post-signup page with a share URL, share buttons and reward levels
Quick answer

How is KickoffLabs different from Instapage?

Landing page providers like Instapage are great at what they do: landing pages that collect leads or put up basic sales pages. KickoffLabs is all about marketing campaigns that drive engagement on your mailing list and create a stronger connection to your brand, with simpler, more flexible tools and support that feels like a trusted advisor before, during, and after each campaign.

Side by side

How KickoffLabs and Instapage compare

See KickoffLabs pricing
Feature
KickoffLabs
Instapage
Campaigns
Landing pages that collect leadsPages that capture leads or put up a basic sales page.
Included
Included
Engagement campaignsContests, referrals and rewards that drive engagement on your mailing list after someone signs up.
Included
Not included
Rewards for referred purchasesTrack and reward people for referring friends who make purchases on Shopify.
Included
Tracks emails collected
Support
Personal 1:1 onboarding callEnterprise plan customers can schedule a call to get started and answer questions.
Included
Not included
Concierge custom domain setupHelp setting up your custom domain and installing scripts.
Included
Not included
Free feedback on demandKnow you're following best practices. We've been doing this since 2011 and we're always happy to lend our two cents.
Included
Not included
Done for You servicesWe get your campaign off the ground quickly so you can focus on your product and other marketing tasks. About Done for You
Included
Not included

Based on our own review of Instapage's public plans when we wrote this comparison. Features and prices change, so check Instapage's site for their current offer.

Why teams switch

Create engagement beyond landing pages

KickoffLabs works for non-tech marketers and those with some tech expertise who want to work more directly with our viral boost APIs. We combine simplicity with flexible solutions for the most demanding brands.

KickoffLabs AnyForm bridge settings with the form selector, after-signup behavior and install script
Turn existing landing pages into contests Keep your landing pages. AnyForm and the Contest Box turn any landing page into a KickoffLabs signup form or an engaging contest, and you get total control over the look of your form. About AnyForm
A flexible page builder, not fixed layouts Build with our page builder, where you add, remove and restyle sections, bring your own HTML, use our popups on your site, or keep another landing page builder you prefer.
Mix and match contest types Add a random prize to a reward level campaign with a leaderboard. Every reward is up to you, and we offer many types of campaigns. See campaign types
Boost sales with a Shopify purchase reward campaign Instapage just tracks emails collected. We track and reward people for referring friends who make purchases, so every customer can become an affiliate. Email referral links to your existing customers, and they earn points or contest entries as they spend money or get friends to buy. About Shopify purchase rewards
SMS for text-based sharing and automatic replies People can enter with their phone number and opt in to text notifications from your business. Make your fans happier with entertaining contests, and collect more phone numbers as they share. About our SMS features
“Once I logged in to KickoffLabs, the tools were simple but I was also able to easily do custom design. Along with implementing & managing the social referral program for us, it was a no-brainer!”
Dana Holliday · Co-Founder & Creative Director, SOLO Eyewear

Get our help to create the ideal contest experience

Give your campaign a viral boost with a more complete setup, whether you've got a custom design, want to mix and match campaign types, turn customers into affiliates, or just want a pricing model that scales up and down with your needs.

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