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How it works

Landing pages + referral engine = viral campaigns

Getting leads shouldn’t be so hard. Go beyond landing pages and add a referral engine that gives your campaigns a viral boost.

Try KickoffLabs free See the steps

No credit card required to get started.

How it works

From one signup to a viral boost

Every campaign follows the same loop. Gather leads, turn them into influencers, and let their friends bring in more.

1
Gather your leads wherever they are

Whether you already have a website or want to use one of our landing pages, we make it easy to gather your leads.

2
Turn those leads into influencers

Every lead gets a unique share link on their thank you page and credit for each friend who signs up.

3
Friends sign up to create a viral boost

As customers refer new leads to your campaign, those leads bring in even more new leads.

The referral engine

Turn those leads into influencers

Here's what happens after someone signs up, and why each new lead brings more.

Every lead gets a unique link on their thank you pageAfter signing up, each lead is assigned a unique code and custom share links, so they get credit for each friend who signs up.
Your leads share your campaign with their friendsEach thank you page comes ready with easy share links as you encourage leads to tell friends, follow your brand, and more.
Their friends visit your page and sign upAs customers refer new leads to your campaign, those leads in turn bring even more new leads.
Reward and recognize leads for referring friendsWhen someone does you a solid, we can let them know by email and update the stats on their thank you page.
The new leads share with their friends tooAs friends refer their friends, you get what we call a viral boost, and our reports show how well your page performs on it.
Give people a reason to shareOffer rewards for getting friends and family to sign up, run contests, give early sharers earlier access, and more.
Inside the dashboard

Build it, publish it, watch it grow

Here's what that looks like in KickoffLabs, from a blank campaign to a live one bringing in referrals.

Start from a proven recipe

Pick the recipe closest to what you're running, like a referral waitlist, and describe your campaign. We build a private draft of the signup page, the after-signup page and the campaign emails. Nothing goes live until you publish.

Get more campaign ideas
KickoffLabs new campaign screen with a referral waitlist recipe selected and a preview of what will be created

Design pages built for conversion

Choose from over 45 highly customizable landing page templates designed with conversion in mind, then make them yours in the landing page designer.

Browse landing page templates
KickoffLabs page designer editing a sweepstakes signup page with a hero image, headline and entry form

Publish, test and go live

Publish a hosted page, or use the forms you already have on your website by adding one snippet of code. Run a test signup and work through the launch checklist before you share it.

Use your own website forms
KickoffLabs publish and test screen with publishing status, a signup test and the launch checklist

Watch the viral boost grow

Viral boost analytics show important conversion data at a glance, where your leads come from, and whether or not they are referring friends.

About the viral boost
KickoffLabs campaigns dashboard listing live and draft campaigns with lead counts and status chips
Building blocks

Start with the basics, then add features you won't see anywhere else

Every campaign comes with the building blocks. Take it to the next level with feature combinations you won't find in other tools.

Unlimited landing pages

There are no limits on the number of landing and thank you pages you can create.

Landing page designer

Completely customize your landing page with our easy to use landing page designer.

Campaign emails

Deliver opt-in bribes, remind leads to tell friends, and let them know when they've earned points.

Lead manager

Search, sort and filter your leads in our lightweight CRM. Create custom audiences and tag leads to categorize them.

Personalized contest greetings

Greet visitors with a personal message from the friend who invited them to dramatically boost your conversion rates.

Advanced fraud protection

Prevent fake contest entries and referrals from mucking up your campaign. We've got tools to help with that.

Intelligent A/B testing

We automatically optimize your test in real time so you don't lose leads while validating your message.

Lead demographic data

Get a more complete picture of every lead with access to age, location, and social profile data.

Viral boost analytics

See conversion data at a glance, understand where leads come from, and whether or not they are referring friends.

“I think we drove 30,000 signups just in one week alone! KickoffLabs lets us capitalize on virality, social behavior, and how you make something contagious.”
Rossa Shanks · Co-Founder, Great Little Places
Where it runs

How can you run a KickoffLabs campaign?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

A hosted KickoffLabs giveaway landing page with a full-bleed coffee photo, the headline and an enter button

No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates

Try KickoffLabs for free

Add a referral engine to your next campaign and get the viral boost your business needs.

Try KickoffLabs free