Facebook
Bonus-Entry Giveaway

Run a sweepstakes that doubles your email list

Most giveaways get you sign-ups. This one gets you sign-ups that bring more sign-ups. Pick a prize, build a page in minutes, and let bonus entries for referrals and social actions turn every entrant into a recruiter.

Start a bonus-entry giveaway See how it works

No credit card required to get started.

Quick answer

What is a bonus-entry sweepstakes?

It is a no-purchase-necessary prize drawing where entrants earn extra chances to win by referring friends, sharing on social, and completing actions you choose. KickoffLabs hosts the entry and status pages, tracks every action, screens for fraud, and helps you pick a verified winner — so a single prize can grow your audience by thousands of qualified leads.

How it works

The viral loop, in three steps

Every entrant becomes a distribution channel — automatically.

1
Enter to win

A visitor enters for the prize and instantly gets a personal share link and status page.

2
Earn bonus entries

Every friend they refer — plus any social action you set — earns more entries and better odds.

3
Pick a verified winner

KickoffLabs filters bots and duplicates, then helps you draw a winner with a public proof page.

Example page

How bonus entries show up on a giveaway page

A coffee giveaway where shares and follows earn extra entries. Right after entering, each person sees their entry count and the ways to earn more.

More example pages
The full coffee subscription giveaway page, as an entrant sees it after signing up
Bonus-Entry Giveaway · Soft Warm style

  1. The rules in three steps

    • Enter free, earn bonus entries, a winner is drawn at random.
    • No purchase necessary is stated up front.
    The rules in three steps: a section of the coffee subscription giveaway page

  2. Entries and referrals at a glance

    After signup
    • Entrants see their entry count, referrals and personal link as soon as they enter.
    • A copy button makes the link easy to share anywhere.
    Entries and referrals at a glance: a section of the coffee subscription giveaway page

  3. Bonus entry actions

    After signup
    • Referrals earn 3 entries each, and a YouTube subscribe or an Instagram follow earns 2 more.
    • Each action shows how many entries it's worth, and sharing to Facebook, X or email takes one tap.
    Bonus entry actions: a section of the coffee subscription giveaway page
The full coffee subscription giveaway page drafted by the KickoffLabs builder
Bonus-Entry Giveaway · Soft Warm style

Coffee subscription giveaway

The brief: Ridgeline Coffee Roasters is giving away a year of single-origin coffee plus a burr grinder. Referrals and Instagram follows earn bonus entries.

Drafted by the KickoffLabs builder from the brief above. Every section stays editable in the designer.

Build one like this
What you get

Turn one prize into a self-spreading giveaway

Giveaway entry page showing bonus actions to earn more entries
Launch without codeStart from a giveaway template, embed the entry form on your site, or connect an existing form.
Reward the actions that grow youAward bonus entries for referrals, social follows, video views, SMS opt-ins, and purchases — you decide how many entries each one earns.
Add competition or milestonesBolt on a leaderboard for top referrers or reward levels everyone can unlock.
Sync leads to your toolsPush new entrants with referral context to Mailchimp, Kit, Klaviyo and more via integrations.
Play by the rulesThe builder drafts your official rules page from the prize and dates, fraud detection screens entries, and the winner is checked before a prize goes out.
Variations

Giveaway variations

Start with a bonus-entry giveaway, then push harder when you are ready.

See page examples
Leaderboard giveaway

Drop the random draw and let the top referrers on a public board win the prizes instead.

 Learn more Giveaway + Milestone Rewards

Pair the grand-prize drawing with rewards anyone can unlock by hitting referral milestones.

 Learn more Purchase giveaway

Let purchases earn entries too, so the drawing drives revenue as well as signups.

 Learn more Enter to Win

The simplest giveaway: one entry each and a random winner. Share links included, but sharing doesn't earn entries.

 Learn more
“What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market...see what people feel about our product.”
Valentina Lin · Marketing Director, Longham
Where it runs

How can you run a KickoffLabs campaign?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

A hosted KickoffLabs giveaway landing page with a full-bleed coffee photo, the headline and an enter button

No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates

Everything a bonus-entry giveaway needs, built in

Just a sample of what you get with KickoffLabs, on every plan.

Compare plans
Rules drafted for you

An official rules and terms page drafted from your prize and dates.

Winner checks

Before a prize goes out, the winner is checked for fraud.

Reward emails

Automatic emails at signup and at every reward milestone.

Leaderboards

Show entrants where they stand and keep sharing competitive.

Fraud protection

Fake entries and self-referrals flagged automatically.

Community goal

A shared signup target with a progress meter everyone fills toward.

Compact or long form

Publish a compact signup box to embed, or a long-form page with the offer and rules.

ESP integrations

Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.

100M leads Our customers have collected over 100 million leads Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?

Try KickoffLabs for free

Launch a bonus-entry giveaway that turns every entrant into your next source of leads.

Start a bonus-entry giveaway