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Leaderboard Giveaways

Turn a competitive audience into your growth engine

Give every entrant a public rank and a reason to climb. Leads earn points by referring friends, following your brand, and taking social actions — and the top of the leaderboard wins. KickoffLabs tracks every point, filters the fakes, and rewards your best promoters automatically.

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Quick answer

What is a leaderboard giveaway?

It's a viral giveaway where leads earn points and climb a public leaderboard by referring friends, following your brand, and completing social actions — and the top-ranked entrants win the prizes. KickoffLabs hosts the signup and leaderboard pages, scores every action, blocks fraud, and syncs new leads to your email and SMS tools.

How it works

How a leaderboard giveaway works

Give people a rank, a way to climb, and a prize worth chasing.

1
Enter and get ranked

Every entrant joins with email, phone, or a social follow and lands on a live leaderboard with their own rank.

2
Earn points to climb

Points come from referring friends and completing social actions — verified automatically, with bots and duplicates filtered out.

3
Top ranks win

The highest-scoring entrants take the prizes. Email offers to everyone else and keep the momentum going.

Example page

How a leaderboard giveaway page ranks entrants

A game-launch giveaway where the top referrers win. Prizes are listed by rank, sharing earns points, and every entrant can check their place.

More example pages
The full game launch leaderboard page, as an entrant sees it after signing up
Leaderboard Giveaway · Dark Mode SaaS style

  1. Prizes by rank

    • Top 10 and top 100 prizes each get their own card.
    • Each card says who wins it and what it's worth.
    Prizes by rank: a section of the game launch leaderboard page

  2. Points for sharing and following, with top sharers beside them

    After signup
    • Referrals, a YouTube subscribe and an Instagram follow each show their point value.
    • The week's top sharers sit right next to the actions.
    Points for sharing and following, with top sharers beside them: a section of the game launch leaderboard page

  3. Where you stand

    After signup
    • Returning entrants see their position and referral count.
    • Their share link is right there to climb higher.
    Where you stand: a section of the game launch leaderboard page
The full game launch leaderboard page drafted by the KickoffLabs builder
Leaderboard Giveaway · Dark Mode SaaS style

Game launch leaderboard

The brief: Pixel Forge is launching a co-op strategy game. The top 10 referrers win a signed console bundle.

Drafted by the KickoffLabs builder from the brief above. Every section stays editable in the designer.

Build one like this
What you get

Run a competition your audience actually wants to win

KickoffLabs leaderboard giveaway campaign
Publish without codeLaunch a hosted leaderboard page, embed it on your site, or connect an existing form.
Score every actionAward points for referrals, phone numbers, social follows, shares, and more with contest actions.
Keep the ranking honestVerified referrals only — KickoffLabs filters bots, duplicates, and disposable emails so the leaderboard stays real.
Sync leads to your toolsPush new email and SMS leads with referral context to the platforms you already use via integrations.
Reward the winnersAutomated emails deliver prizes, codes, and instructions to top ranks — no spreadsheet required.
Set the scoring you wantReferrals can be worth five points and a social follow one, or you can score referrals only. Read what is a leaderboard giveaway for worked examples.
Variations

Leaderboard giveaway variations

Mix and match features to build the competition that fits your audience.

See page examples
Random draw + leaderboard

Combine a random drawing with special prizes for your top-ranked referrers.

 Learn more Milestone rewards

Reward every entrant as they hit point milestones, not just the top of the board.

 Learn more Waitlist leaderboard

Rank a pre-launch list so the biggest referrers reach the front of the queue.

 Learn more All giveaway types

Compare every giveaway and contest mechanic KickoffLabs runs, side by side.

 Learn more
“What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market...see what people feel about our product.”
Valentina Lin · Marketing Director, Longham
Where it runs

How can you run a KickoffLabs campaign?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

A hosted KickoffLabs giveaway landing page with a full-bleed coffee photo, the headline and an enter button

No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates

Everything a leaderboard giveaway needs, built in

Just a sample of what you get with KickoffLabs, on every plan.

Compare plans
Rules drafted for you

An official rules and terms page drafted from your prize and dates.

Reward emails

Automatic emails at signup and at every reward milestone.

Leaderboards

Show entrants where they stand and keep sharing competitive.

Fraud protection

Fake entries and self-referrals flagged automatically.

Community goal

A shared signup target with a progress meter everyone fills toward.

Compact or long form

Publish a compact signup box to embed, or a long-form page with the offer and rules.

ESP integrations

Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.

SMS verification

Collect verified phone numbers to make sure leads are real.

Questions

Leaderboard giveaway questions

100M leads Our customers have collected over 100 million leads Almost half came from KickoffLabs contest actions and referrals.
How is a leaderboard giveaway different from a sweepstakes?
A sweepstakes picks a winner at random, so entering once gives you a chance. A leaderboard giveaway ranks entrants by points earned from referrals and actions, and the top of the board wins — effort decides the outcome, not luck.
What earns points on the leaderboard?
You choose. Referring a friend, adding a phone number, following a social account, watching a video, or making a purchase can each be worth however many points you set. Only verified actions count.
How many winners should a leaderboard giveaway have?
Three to ten prizes keeps the race competitive without making the middle of the board give up. Many campaigns pair top-rank prizes with milestone rewards so everyone still has something to earn.
Can people cheat their way up the leaderboard?
Fraud detection filters self-referrals, duplicate signups, and disposable email domains before they score, and you can require email or SMS verification before a referral counts.
Do I still need official rules for a leaderboard giveaway?
Yes. Any prize promotion needs published rules with a start and end date, eligibility, prize values, and how winners are chosen — including the scoring method when winners are ranked rather than drawn.

Try KickoffLabs for free

Launch a leaderboard giveaway that turns your most competitive fans into referrers.

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