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Pre-launch Waitlists on Excel

Set up Pre-launch Waitlists for Excel from KickoffLabs to grow your list in minutes

Grow your Excel audience in record time with Pre-launch Waitlists, proven to deliver a viral boost to your marketing. Build buzz around your launch by encouraging leads to move up in line as they refer friends, share, and grow your audience without breaking your marketing budget.

Start free today About pre-launch waitlists

Works with Excel · No credit card required

Why use Pre-launch Waitlists to grow your Excel list?

Because a plain signup form tells you almost nothing. A KickoffLabs waitlist gives every subscriber a personal share link, tracks the referrals and actions that actually create demand, and helps the right people move up before launch.

Grow your email list before launch day

Collect early access requests, product updates, SMS opt-ins, and beta interest in one campaign. Then use KickoffLabs email automation to keep that audience warm until you are ready to sell.

Turn subscribers into your first growth channel

Every lead gets a referral link. You can reward the people who invite friends, share your launch, join your community, answer questions, or complete contest actions that show real intent.

Validate the idea before you overbuild it

Publish a campaign while the product is still rough. If people sign up, share, and come back for updates, you have evidence. If they do not, you just learned that before spending months polishing the wrong thing.

Launch with segments, not a messy spreadsheet

Use referral counts, rank, engagement, source, and custom fields to spot VIPs, beta testers, early customers, and partners. Connect the campaign to your stack through integrations or export the audience when sales open.

Start with AI, then make it yours

KickoffLabs can draft the campaign copy, emails, referral rewards, and legal starter text. You review it, tighten the offer, and publish a waitlist that feels like your launch instead of a generic template.

Example fintech waitlist campaign built with KickoffLabs.

What can you do with a viral pre-launch waitlist?

You can use a KickoffLabs waitlist to prove demand, build a launch audience, and identify the people most likely to buy, share, or help you shape the product.

We have helped power more than 100 million leads. The pattern is simple: make the offer clear, give people a reason to invite friends, and follow up before the launch energy disappears.

See the customer showcase

Product launches

Capture early access requests, explain the launch promise, and give every subscriber a reason to bring friends.

Startup validation

Test whether people will sign up and share before you spend another sprint building features nobody asked for.

Limited access

Rank the waitlist by referrals, points, or engagement so your best early fans get first access.

VIP segmentation

Spot influencers, beta testers, partners, and high-intent leads based on what they actually do after signup.

Event promotion

Build a ranked list for pre-sales, early ticket access, private drops, or limited-capacity launches.

Crowdfunding pre-launch

Warm up your Kickstarter, Indiegogo, or product-drop audience before the campaign goes live.

Go beyond pushing leads over

How does KickoffLabs integrate with Excel?

Engage your list and get a viral boost.

KickoffLabs designer showing a post-signup page with a personal share link, share buttons and reward levels
Personal share links for everyoneEveryone on your Excel list gets a personal share link to refer friends to your campaign.
Instant signup links for existing membersEvery campaign comes with a copy-and-paste instant signup link you can send to your Excel list, so nobody has to sign up again.
Push new leads automaticallyWhen someone signs up for your campaign, we push them to your Excel list.
Custom lead scoring, tagging and actionsTailor engagement and scoring to your growth goals with over 70 built-in actions, your own custom actions, and tags for leads who complete custom events.
Export lead data and find new influencersTrack referral progress with reports on who referred who, your top influencers, and how many leads come from sharing.
Filter fraudulent leads automaticallyDon't pay to email fake leads on Excel. Suspicious leads are filtered out, you can adjust the rules, and you can review them by hand.
Where it runs

How can you run a KickoffLabs Pre-launch Waitlists for Excel?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

A hosted KickoffLabs giveaway landing page with a full-bleed coffee photo, the headline and an enter button

No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates

Been there, done that

KickoffLabs has run campaigns for some of the biggest brands

Let us be your partner. From concept through launch you can count on expert help, strategic advice, and dedicated support.

See the customer showcase
Leads collected100Macross all of our customers' campaigns.
Actions taken150Msocial actions and referrals that amplified campaigns.
Viral boost50%of customer leads came from KickoffLabs sharing.
More likely43%to convert when a friend made the referral.
“I think we drove 30,000 signups just in one week alone! KickoffLabs lets us capitalize on virality, social behavior, and how you make something contagious.”
Rossa ShanksCo-Founder, Great Little Places
“We wanted to use KickoffLabs, because we don't want to launch to crickets because this was kind of our brand relaunch.”
Jake Elliot HookFounder, S'Wheat
“This is actually where KickoffLabs comes in is I built my landing page, and I had some simple photos based off of my first sample.”
Conor LewisFounder, Get the Fort

Trusted by companies big and small

  • Microsoft
  • Web Summit
  • Glowforge
  • Blue Apron
  • Match
  • Betches
  • Nightfood
Campaign types

What other types of campaigns can I add to Excel?

KickoffLabs makes it easy to add over 20 types of viral marketing campaigns to Excel.

Viral Giveaways

A prize drawing or contest that spreads itself as entrants refer friends.

 Leaderboard Giveaways

Participants move up the leaderboard as they earn points by referring friends or taking other social actions.

 Bonus Entry Giveaways

A giveaway drawing where participant odds improve as they earn points.

 Purchase Giveaways

Purchases earn entries, so the giveaway drives revenue as well as leads.

 Pre-launch Waitlists

Leads move up a launch waiting list by telling friends and taking actions!

 Referral Waitlists

Members skip the line by referring friends — the Robinhood launch mechanic.

 Waitlist with a Giveaway

A referral waitlist with a launch-day prize draw on top.

 Waitlist Leaderboard

Everyone sees their place in line and who's ahead of them.

 Milestone Reward Programs

Participants unlock rewards as they earn points through referrals, purchases, and actions.

 Referral Reward Programs

Refer three friends, unlock a reward — new leads and purchases both count.

 Newsletter Referrals

Double your subscriber base with a referral campaign!

 Lead Magnet Opt-ins

Deliver a download, a coupon code, or an event RSVP in exchange for an email, with share links built in.

Try KickoffLabs for free

Get your referral program running quickly for the viral boost your business needs.

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