Run Contests on Your Custom Domain
Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing!
Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing!
Your contest URL is the first thing participants see. A branded domain like promotions.yourbrand.com builds instant trust, improves click-through rates on shared links, and keeps your brand front and center throughout the entire campaign experience.
When leads share your contest with friends, the URL they pass along matters. A custom domain like giveaway.yourbrand.com looks professional and trustworthy, which means more people will actually click the link and enter your contest.
Generic or unfamiliar URLs can trigger hesitation. A branded domain removes that friction, especially when links are shared via text message, email, or social media where people are cautious about clicking unknown links.
Already have a website? Set up a subdomain like promotions.yourdomain.com and run your KickoffLabs contests and giveaways separately from your main site. Your main website stays untouched while your campaign lives on a dedicated, branded URL.
This approach is popular with businesses that want to keep marketing promotions organized. Your subdomain points directly to KickoffLabs hosting, so there is no extra server setup or hosting costs on your end.
Starting a new product or business? You do not need a full website to get started. Register a domain, point it at KickoffLabs, and you will have a professional contest or pre-launch page live in minutes at www.yournewbrand.com.
This is ideal for pre-launch campaigns, Kickstarter promotions, and new product announcements where you want to start collecting leads before your main site is ready.
Connecting your domain takes just a few steps. No technical expertise required.
In your KickoffLabs dashboard, go to your campaign settings and enter the custom domain or subdomain you want to use. We support both root domains (yourbrand.com) and subdomains (contest.yourbrand.com).
Add a CNAME record at your domain registrar pointing to KickoffLabs. We provide the exact record you need to add, so you can copy and paste it directly into your DNS settings.
Once DNS propagates (usually within minutes), your KickoffLabs campaign is live on your custom domain. SSL certificates are automatically provisioned so your contest page is secure from day one.
Run Black Friday sweepstakes, holiday contests, or seasonal promotions on a dedicated subdomain. When the campaign ends, simply unpublish and reuse the domain for your next promotion. Your audience learns to check that URL whenever you have something new.
Create pre-launch excitement by running a viral waitlist on a branded domain. Leads join the waitlist and share their unique link to move up in line. The branded URL makes the campaign feel like an official part of your product launch rather than a third-party tool.
Set up a persistent referral program on a subdomain like refer.yourbrand.com. Existing customers visit the page, sign up, and get a personal link to share. Because the URL matches your brand, customers trust it and are more likely to participate.
Marketing agencies can run campaigns on behalf of clients using each client's own domain. Each campaign looks and feels like it belongs to the client's brand. This is especially useful for agencies managing multiple promotions across different brands.
Check out interviews with users who have run successful viral marketing campaigns with KickoffLabs.
I love KickoffLabs. I freaking love it, so much so that I've created reviews on YouTube about it!
Our launch got us 35,000 leads in 2 weeks with a 56.9% conversion rate! To add, 86.6% of leads were coming from KickoffLabs social referral mechanism. That means for every $1 spent we got roughly $1.86 worth of return out of that!
We wanted to use KickoffLabs, because we don't want to launch to crickets because this was kind of our brand relaunch.
Just a sample of the things you can get with KickoffLabs!
Launch faster with a 1:1 call, domain setup, video reviews, and design assistance, all valued at $250, included in business subscriptions
Hire the KickoffLabs team to design, develop, and deploy your next viral campaign. We set it up and you just promote it! Learn more.
Manage isolated campaigns for multiple clients with one account. Create re-usable campaign templates. Transfer campaigns to client accounts. Learn more.
We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs. Learn more.
Build something custom with our API, javascript library, webhooks to create custom integrations. Learn more.
Upload a set of unique coupon codes we can distribute on entry or at set reward levels.
Create signup links you can send via email to known leads or use to redirect people after taking a survey. Learn more.
Drive contest engagement by giving people additional actions to perform in exchange for even more entries. Learn more.
We've included a template that covers our campaign types out of the box. Edit it to match your rules in minutes.
Create achievement levels that anyone can earn by sharing and taking contest actions. Learn more.
Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts. Learn more.
Contest actions where leads add their phone number or answer quick questions after signing up.
Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing! Learn more.
Customize the entry form to collect name, phone number, address, or any custom field you want.
Every signup gets a unique link. They share it, you see exactly who referred who. That's the whole system. Learn more.
Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases! Learn more.
Create dedicated landing pages for every audience without touching a single line of code in our drag and drop builder. Learn more.
Show people where they stand by adding a leaderboard to your giveaway. Learn more.
Randomly draw a winner in your giveaway where leads with more entries have better odds. Learn more.
Send emails after sign up or when they reach key activity thresholds to increase engagement.
Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that. Learn more.
Easily collaborate with team members on campaigns by inviting them to your account. Learn more.
Test landing pages for your contest without losing conversions to a bad variation!
Collect verified phone numbers with SMS verification codes to ensure you're getting real leads. Learn more.
Have your own designer? Add CSS to our pages or use custom HTML pages with our AnyForm script. Drop it in, done.
Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.
A countdown for your campaign used on landing pages and your contest box.
Push leads to your email software, add lead analytics platforms, and connect to Facebook. Learn more.