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KickoffLabs Blog:

Use Customer Data as Merge Tags in KickoffLabs Email Marketing


By Josh Ledgard

Feb 25th, 2014


You’re asking customers for their name, email address, and favorite color. You want to use that information to personalize your email responders and newsletters sent with KickoffLabs. We’ve now make this much simpler.

Below our email editors you’ll see a list of replacement tokens you can leverage based on the information you are collecting.

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We also give you some helpful tokens that are available for every customer…

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These tokens can be used in email auto responders, our influencer email, and newsletters that are sent through KickoffLabs.

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Of course we’ll also keep sending this information to any 3rd party email providers you use like MailChimp or Aweber if you’d prefer to leverage their email service instead.

Josh Ledgard

Josh Ledgard — Founder

Josh is the co-founder of KickoffLabs, where he has helped thousands of businesses launch viral giveaways, referral programs, and product launches since 2011. With over 12 years of experience in growth marketing and conversion optimization, he writes about practical strategies for growing your audience.

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