Mobile app waitlist
A mobile app waitlist that fills your beta before launch
Collect signups while you build. Every person sees their place in line, moves up by referring friends, and gets early access when you're ready to let them in.
App Beta Waitlist
Referral waitlist · 8,640 in line
Live
In line8,640
Referrals4,105
Moved up1,932
Your spot
Sam P.Position #1,208
Up 3,400
Next jump2 of 3 friends
Quick answer
What is a mobile app waitlist?
A mobile app waitlist is a signup page that collects interested users before your app is in the App Store or Google Play. With KickoffLabs, each signup sees their position in line and gets a personal referral link, and referring friends moves them up, so your earliest fans recruit your first users and you decide who gets into the beta first.
How it works
Launch your app waitlist in three steps
Start from a recipe and let the AI builder write the first draft.
1
Pick a recipe
Choose Referral Waitlist to let people move up by sharing, or Simple Waitlist if you only need the list.
2
Describe your app
Tell the AI builder what the app does, who it's for and when the beta opens. It drafts the page, the waitlist rules and the emails.
3
Edit and publish
Add your screenshots and app store links in the designer, then publish on your own domain or embed the form on your site.
What matters
What an app waitlist needs
A good app waitlist gives people a reason to share and gives you control over who gets in first.
A place in lineEvery signup sees their position and how many friends it takes to move up, so sharing has an obvious payoff.
Invite codes and early accessUpload one-time codes to a reward level, and each one goes out automatically when a signup unlocks early access.
SMS signup and verificationAdd a phone number field, verify numbers with a texted code, and let people share their link by text.
A countdown to launchDrop a countdown timer onto the page in the designer so people know exactly when the app opens.
App downloads at launchWhen you go live, the app download action awards points to leads who install your app from the App Store or Google Play.
In detail
From signup to first install
Show every signup their place in line
The waitlist page shows each person where they stand and who is at the top. Referrals move people up, so your most excited users do your early marketing.
About referral waitlists
Unlock early access with one-time codes
Set a reward level for beta access and upload a list of one-time codes. When a signup reaches it, the reward email sends their code automatically.
About rewards and codes
Collect phone numbers for a mobile audience
Ask for a phone number on the signup form or let people text a keyword to join. Verification codes keep the list real, and text sharing puts your link in front of friends.
About SMS
Examples
App launch waitlist pages
Drafted by the KickoffLabs builder from a short brief. Open one to see every section, from the hero to the leaderboard.
Crypto wallet waitlist
Game launch leaderboard
Recipes
Start from a recipe
Pick the recipe that fits your launch. The AI builder drafts the page, waitlist rules and emails from your description.
Referral Waitlist
Move up the list by referring friends.
Open in the builder
Simple Waitlist
Collect emails before launch, nothing else to manage.
Open in the builder
Waitlist + Milestone Rewards
Everyone unlocks rewards on the way to launch.
Open in the builder
“The great thing with KickoffLabs is that it let us set up the referral program before the app was ready.”
Works well with
Related features
Questions
Mobile app waitlist questions
100M leads
Our customers have collected over 100 million leads
Almost half came from KickoffLabs contest actions and referrals.
Do I need a finished app to start a waitlist?
No. You need a page that explains what the app does and who it's for. Many teams start the waitlist and the referral program while the app is still in development, so there's an audience ready for the first beta.
How do I let people in from the waitlist?
Unlock early access at a reward level with one-time invite codes, or send a broadcast email to a group of leads. Broadcasts can target leads by score, referral count or tag, so you can invite the top of the list first.
Can people join the waitlist by phone?
Yes. Add a phone number field to the signup form or set up a keyword people text to join. SMS verification codes confirm the number is real, and leads can share their referral link by text.
Should I add a prize to my app waitlist?
Only if early access isn't motivating on its own. A prize brings in more signups but also more prize hunters. A pure referral waitlist collects fewer, better-qualified users for your beta.
Fill your beta before launch day
Start a mobile app waitlist that moves your biggest fans to the front of the line.