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Giveaways & Contests

Run a viral giveaway that grows your list

Call it a giveaway, a contest, or a sweepstakes — the mechanic that makes it grow is the same. Every entrant gets a personal share link, and every friend they bring earns them a better shot at the prize.

Start a giveaway See how it works

No credit card required to get started.

Quick answer

What makes a giveaway go viral?

Referral mechanics. A normal prize draw collects the traffic you already paid for; a viral giveaway gives every entrant a share link and rewards them — with bonus entries, leaderboard points, or unlocked rewards — for each friend who joins. KickoffLabs hosts the pages, tracks every referral and action, screens for fraud, and helps you draw a verified winner.

How it works

One prize, three steps, thousands of leads

The loop runs itself once you set the prize and the rewards.

1
Pick a prize and a page

Choose something your ideal customer wants, then build the entry page from a template in minutes.

2
Reward sharing

Each entrant gets a share link. Referrals and social actions earn bonus entries, points, or rewards — you decide.

3
Pick a verified winner

Fraud filters clear out bots and self-referrals, then the winner picker draws from real entries.

Example page

How a giveaway page sells the prize

A one-entry cabin weekend giveaway. The prize gets the space, a countdown band marks the drawing, and entrants see right away that they're in.

More example pages
The full cabin weekend giveaway page, as an entrant sees it after signing up
Enter to Win · Editorial Serif style

  1. Prize details

    • The grand prize leads, with the extras beside it.
    • Each part lists what's included and what it's worth.
    Prize details: a section of the cabin weekend giveaway page

  2. Countdown to the drawing

    • Shows the real drawing time from the campaign settings.
    Countdown to the drawing: a section of the cabin weekend giveaway page

  3. Entry confirmation

    After signup
    • After entering, people see their entry and a personal share link.
    • The page says the winner is announced right there when the drawing closes.
    Entry confirmation: a section of the cabin weekend giveaway page
The full cabin weekend giveaway page drafted by the KickoffLabs builder
Enter to Win · Editorial Serif style

Cabin weekend giveaway

The brief: Juniper Lodge gives away a three-night cabin weekend. One entry per person, with the winner announced on the page.

Drafted by the KickoffLabs builder from the brief above. Every section stays editable in the designer.

Build one like this
What you get

Every giveaway mechanic in one builder

Giveaway status page showing bonus entries, points, and leaderboard rank
Random draws or ranked winnersRun a straight drawing, award the top of a leaderboard, or do both in the same campaign.
Bonus entries for the actions you care aboutReferrals, social follows, video views, SMS opt-ins, and Shopify purchases can all earn bonus entries or points.
Rewards everyone can winAdd milestone rewards so entrants unlock coupons and downloads on the way to the grand prize.
Launch anywhereUse a hosted landing page, an embedded widget, a popup, or connect the form you already have.
Leads land in your stackEvery entrant syncs to Mailchimp, Klaviyo, Kit, ActiveCampaign, Zapier, or a webhook with full referral context.
Variations

Pick the giveaway that fits your goal

Start with the mechanic that matches what you want entrants to do, then layer on the rest.

See page examples
Leaderboard giveaway

No random draw — entrants earn points for referrals and actions, and the top of the board wins.

 Learn more Bonus-entry giveaway

A no-purchase-necessary drawing where referrals and actions earn extra entries and better odds.

 Learn more Enter to Win

The simplest giveaway: one entry each and a random winner. Share links included, but sharing doesn't earn entries.

 Learn more Giveaway + Milestone Rewards

Pair the grand prize with a reward ladder so every entrant has something to unlock.

 Learn more
“Our campaign was very easy to set up, very easy to do it. And I believe we even had a call with you guys.”
Yegor Nadvornyy · Founder & CEO, Brainrich Kids
Where it runs

How can you run a KickoffLabs campaign?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

A hosted KickoffLabs giveaway landing page with a full-bleed coffee photo, the headline and an enter button

No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates

Everything a viral giveaway needs, built in

Just a sample of what you get with KickoffLabs, on every plan.

Compare plans
Rules drafted for you

An official rules and terms page drafted from your prize and dates.

Winner checks

Before a prize goes out, the winner is checked for fraud.

Reward emails

Automatic emails at signup and at every reward milestone.

Leaderboards

Show entrants where they stand and keep sharing competitive.

Fraud protection

Fake entries and self-referrals flagged automatically.

Community goal

A shared signup target with a progress meter everyone fills toward.

Compact or long form

Publish a compact signup box to embed, or a long-form page with the offer and rules.

ESP integrations

Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.

Questions

Giveaway software questions

100M leads Our customers have collected over 100 million leads Almost half came from KickoffLabs contest actions and referrals.
What is giveaway software?
Giveaway software hosts the entry page, collects and verifies entries, tracks referrals and social actions, filters fraudulent signups, and picks a verified winner. KickoffLabs does all of that and syncs every entrant to your email or SMS platform.
Do I need a prize to run a giveaway?
Yes — the prize is what people trade an email address for. Pick something your ideal customer wants but a bargain hunter does not, so the leads you collect are worth following up with.
Is a giveaway the same thing as a sweepstakes or a contest?
Roughly. A sweepstakes picks winners at random, a contest judges entries or ranks them by points, and "giveaway" is the everyday word for both. KickoffLabs runs all three, and the referral mechanics are identical.
How do I keep a giveaway legal?
Publish official rules with a start and end date, state the prize value, offer a free method of entry, and follow the rules of any social platform you promote on. Our giveaway law guides walk through the requirements by country and by US state.
How long should a giveaway run?
Two to four weeks is the usual sweet spot. Long enough for referrals to compound, short enough that the deadline still creates urgency. A stated end date is also a legal requirement for a prize drawing.
Resources

Everything else you need to launch

The rules, the integrations, and the templates — all in one place.

Run it legally

The builder drafts an official rules page from your prize and dates. These guides cover eligibility, state rules, and platform policies.

Connect your tools

Entrants and their referral history flow straight into the stack you already run.

Start from a template

Every template is a working campaign — swap the copy, the prize, and the colors.

Ready to run a giveaway that pays you back?

Launch a viral giveaway where every entrant brings the next one — no credit card to start.

Start a giveaway