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Waitlist + Giveaway

Build a launch waitlist that grows itself

Most waitlists just sit there until launch day. Run a referral waitlist, promise a launch-day prize, and every signup has two reasons to spread the word: a better spot in line, and better odds when you draw the winner.

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Quick answer

What is a waitlist with a giveaway?

It is a referral waitlist with a prize drawn at launch. In KickoffLabs you start from the Referral Waitlist recipe, so members move up the list for every friend who joins. When you launch, Pick a Winner draws from the list, and you can weight the draw by points so referrals improve the odds. The waitlist is the campaign; the prize draw is a step you run at the end.

How it works

The launch loop, in three steps

A referral waitlist does the growing. The prize gives people one more reason to share.

1
Join the waitlist

Leads sign up before launch and instantly get a personal share link and their place in line.

2
Refer to move up

Every friend who joins moves the member up. Switch on bonus points and follows or surveys count too.

3
Draw at launch

Pick a Winner draws from verified members, weighted by points if you like, and you launch to a warm list.

Example page

How a waitlist runs a launch-day giveaway

A smart lamp waitlist where everyone on the list is entered to win one of 50 lamps. The page sells the launch price and the drawing, then shows each person where they stand.

More example pages
The full waitlist with a launch giveaway page, as an entrant sees it after signing up
Referral Waitlist · Fintech Sharp style

  1. Two reasons to join, up front

    • The hero names both the launch pricing and the lamp drawing.
    Two reasons to join, up front: a section of the waitlist with a launch giveaway page

  2. Where you stand

    After signup
    • Position, referrals and share link in one panel.
    Where you stand: a section of the waitlist with a launch giveaway page

  3. Share to move up

    After signup
    • Referrals move people up the list.
    Share to move up: a section of the waitlist with a launch giveaway page
The full waitlist with a launch giveaway page drafted by the KickoffLabs builder
Referral Waitlist · Fintech Sharp style

Waitlist with a launch giveaway

The brief: Aurora, a sunrise smart lamp, offers launch pricing and enters everyone on the list to win one of 50 lamps.

Drafted by the KickoffLabs builder from the brief above. Every section stays editable in the designer.

Build one like this
What you get

Run a pre-launch waitlist that fills itself

KickoffLabs waitlist giveaway signup page
Launch without codePublish a hosted waitlist page, embed the signup on your site, or connect an existing form.
Reward the right actionsReferrals move people up by default. Turn on bonus points for follows, visits and surveys, or add milestone reward levels on the way to launch.
Count down to launch daySwitch on the launch countdown so everyone knows when the list closes and the winner is drawn.
Draw a fair winnerPick a Winner can require verified email and a minimum score, and weight the draw by points.
Publish rules firstA prize makes your waitlist a promotion. Post official rules with the prize, dates, and a free way to enter before you announce it.
Variations

Launch waitlist variations

The builder's waitlist recipes, plus the ones that lean on a leaderboard.

See page examples
Referral Waitlist

Skip the prize entirely. Position in line is the reward for referring friends.

 Learn more Simple Waitlist

Collect emails before launch, with nothing else to manage.

 Learn more Waitlist + Milestone Rewards

Everyone unlocks rewards at referral counts on the way to launch, not just one winner.

 Learn more Waitlist leaderboard

Got a competitive audience? Show everyone their place in line and who's ahead.

 Learn more
“I think we drove 30,000 signups just in one week alone! KickoffLabs lets us capitalize on virality, social behavior, and how you make something contagious.”
Rossa Shanks · Co-Founder, Great Little Places
Where it runs

How can you run a KickoffLabs campaign?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

A hosted KickoffLabs giveaway landing page with a full-bleed coffee photo, the headline and an enter button

No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates

Everything a launch waitlist needs, built in

Just a sample of what you get with KickoffLabs, on every plan.

Compare plans
Launch countdown

A visible launch date with a live countdown on the page.

Reward emails

Automatic emails at signup and at every reward milestone.

Leaderboards

Show entrants where they stand and keep sharing competitive.

Fraud protection

Fake entries and self-referrals flagged automatically.

Community goal

A shared signup target with a progress meter everyone fills toward.

Compact or long form

Publish a compact signup box to embed, or a long-form page with the offer and rules.

ESP integrations

Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.

SMS verification

Collect verified phone numbers to make sure leads are real.

100M leads Our customers have collected over 100 million leads Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?

Try KickoffLabs for free

Build a launch waitlist that grows virally and connects to the email tools you already use.

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