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Add Contest Emails to Your Next Viral Marketing Campaign

Automated contest emails that say thanks, deliver opt-in rewards, drive referrals, and keep participants engaged throughout your entire campaign.

KickoffLabs automated contest email builder

Built-In Emails for Every Stage of Your Campaign

KickoffLabs includes a complete set of email tools so you can communicate with leads at every step, from the moment they sign up through reward delivery and re-engagement. Every email automatically includes personalized referral links to drive ongoing viral sharing.

Welcome Emails on Signup

Send an automated email the moment a new lead enters your campaign. Welcome them, say thank you, and deliver any opt-in rewards or incentives you have promised. Every welcome email includes the lead’s personalized referral link so they can start sharing immediately.

Welcome emails set the tone for your entire campaign. A well-crafted welcome email that arrives instantly gives leads confidence that your contest is professional and their entry was received. It is also the single best moment to drive initial shares because excitement is at its peak.

Automated welcome email with referral link after contest signup

Notify Leads When They Earn Referrals

Send an automatic email when someone earns a new referral. Let them know that a friend signed up through their link, show them their updated score, and encourage them to keep sharing to reach the next reward level.

Referral notification emails are one of the most effective engagement drivers in any viral contest. Each notification reminds the lead that their sharing is working and motivates them to share again. You can customize the message to highlight how close they are to the next milestone.

Email notification showing a new referral was earned

Automatically Deliver Reward Level Emails

Set up incentive emails that fire automatically when a lead reaches a reward milestone. Whether they have earned 5 referrals, 25 referrals, or hit your highest tier, the right reward email goes out without any manual work on your part.

Reward emails can include coupon codes, download links, exclusive access URLs, or simply a congratulations message. Each reward tier gets its own customizable email template so you can tailor the message and reward to the achievement level.

Reward level email delivered when lead reaches a referral milestone

Get Notified When New Leads Join

Receive notification emails whenever a new lead enters your campaign. You can also be notified via API or through any of our supported integrations like Slack or Zapier, so you stay on top of campaign activity in real time.

Lead notification emails are useful for high-touch campaigns where you want to follow up personally with new entrants, or simply to monitor how quickly your contest is growing throughout the day.

New lead notification email for campaign owner

Broadcast Emails to Re-Engage Leads

Send targeted broadcast emails to specific groups of leads. Nudge inactive participants who have zero referrals, send updates about new prizes, or announce that the contest is ending soon to create urgency.

Broadcast emails can be targeted by score, referral count, or custom tags. This means you can send different messages to your top performers, mid-level participants, and people who signed up but never shared. Each group gets a message that is relevant to where they are in the contest.

Broadcast email targeting leads with zero referrals to encourage sharing

See Real Success!

Check out interviews with users who have run successful viral marketing campaigns with KickoffLabs.

Dappery

So you could probably have a pretty good looking giveaway landing page with incentive mechanisms done in, I don't know, half an hour with KickoffLabs. To me, that's kind of a no brainer.

Jared Flamm
Founder

All Girl Shave Club

But what was really appealing to me about KickoffLabs is that built in social share feature. None of the other ones at the time had that available.

Jessica Principe
Founder

Noorkids

I love KickoffLabs. I freaking love it, so much so that I've created reviews on YouTube about it!

Just a sample of the things you can get with KickoffLabs!

Features and Support to Grow Your Business

Pro onboarding

Professional Onboarding

Launch faster with a 1:1 call, domain setup, video reviews, and design assistance, all valued at $250, included in business subscriptions

Team does it for you.

Done For You Campaigns

Hire the KickoffLabs team to design, develop, and deploy your next viral campaign. We set it up and you just promote it! Learn more.

Agency lead generation

Agency Account Support

Manage isolated campaigns for multiple clients with one account. Create re-usable campaign templates. Transfer campaigns to client accounts. Learn more.

Contest platform that scales

Campaigns that Scale

We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs. Learn more.

Viral lead generation platform

Platform APIs and Script Library

Build something custom with our API, javascript library, webhooks to create custom integrations. Learn more.

Coupon code distribution.

Coupon Code Distribution

Upload a set of unique coupon codes we can distribute on entry or at set reward levels.

Instant signup

Instant Signup Links

Create signup links you can send via email to known leads or use to redirect people after taking a survey. Learn more.

Contest actions.

Contest Actions

Drive contest engagement by giving people additional actions to perform in exchange for even more entries. Learn more.

It's all legal rules.

Giveaway Rules Template

We've included a template that supports our campaign types out of box and make it easy to edit.

milestone reward image

Reward Level Milestones

Create achievement levels that anyone can earn by sharing and taking contest actions. Learn more.

reports

Reporting

Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts. Learn more.

Form actions to ask questions post signup.

Post Signup Questions

Special contest actions where leads add their phone number or answer simple questions after signing up.

Custom landing page domains

Custom Domains

Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing! Learn more.

Lead generation form builder

Form Builder

Customize the entry form to collect name, phone number, address, or any custom field you want.

referrals.

Referrals Made Easy

Leads can get additional entries or points when they tell their friends with links we provide. Learn more.

App download actions

Purchase Rewards

Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases! Learn more.

Drag and drop landing page builder

Landing Page Builder

Create dedicated landing pages for every audience without touching a single line of code in our drag and drop builder. Learn more.

leaderboard campaign symbol

Leaderboards

Show people where they stand by adding a leaderboard to your giveaway. Learn more.

Pick a winner

Pick a Winner

Randomly draw a winner in your giveaway where leads with more entries have better odds. Learn more.

emails

Emails

Send emails after sign up or when they reach key activity thresholds to increase engagement.

Learn more.

Fruad checks

Fraud Protection

Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that. Learn more.

A team of chat people.

Team Accounts

Easily collaborate with team members on campaigns by inviting them to your account. Learn more.

ab testing

Smart A/B Testing

Test landing pages for your contest without losing conversions to a bad variation!

Lead phone number SMS verification.

SMS Verification

Collect verified phone numbers with SMS verification codes to ensure you're getting real leads. Learn more.

Lead generation with custom html and css

Custom CSS & HTML

Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.

tag

Lead Tagging

Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.

Giveawy Countdown timer

Countdown

A countdown for your campaign used on landing pages and your contest box.

Lead Generation Campaign Integrations

Integrations Built In

Push leads to your email software, add lead analytics platforms, and connect to Facebook. Learn more.