Turn every purchase into contest entries
Give shoppers a reason to buy now and tell their friends. Customers earn entries or reward points for every order — and more for referring friends who buy too. Sales and shares both drive the campaign, and KickoffLabs tracks it all automatically.
What is a purchase-based giveaway?
It rewards customers with contest entries or reward points for making purchases — and for referring friends who buy. Every order and every verified referral moves them up the leaderboard or toward the next reward. KickoffLabs tracks purchases, filters fraud, and delivers rewards automatically.
Buy, share, win — in three steps
Purchases and referrals both earn entries, automatically.
Customers get contest entries or reward points for each order — the more they spend, the better their odds.
Shoppers get a personal share link and earn more entries when friends buy too. Verified referrals only — no bots or duplicates.
Winners and milestone rewards trigger the moment customers qualify — codes, links, or instructions sent by email.
Turn buyers into repeat customers and referrers
Publish a dedicated campaign page, add a popup, or embed the signup right on your store.
Track orders and reward buyers automatically with Shopify and other integrations.
Use reward levels for milestone perks or leaderboards to spark competition.
Send an instant signup link so existing buyers get their own referral URL and entry count.
Automated notifications with discount codes, unique links, or redemption instructions — no manual tracking.
Purchase-based giveaway variations
Mix and match features to reward the shoppers who buy and share the most.
Sweepstakes
Enter-to-win mechanics where purchases and referrals both earn bonus entries.
Learn more
Milestone rewards
Give every customer a reward to work toward as they buy and refer friends.
Learn more
What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market… see what people feel about our product.
Valentina Lin — Marketing Director, Longham
How can you run a KickoffLabs campaign?
We're flexible. Run it in an embedded widget, a popup, a hosted page — or connect an existing form.
Everything a purchase-based giveaway needs, built in
Just a sample of what you get with KickoffLabs — on every plan.
Automatic emails at signup and at every reward milestone.
Unique discount codes delivered on entry or at reward levels.
Show entrants where they stand and keep sharing competitive.
Fake entries and self-referrals flagged automatically.
Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.
Conversion, action, and referral effectiveness reports — no extra scripts.
Collect verified phone numbers to make sure leads are real.
Test pages without losing conversions to a bad variation.
Our customers have collected over 100 million leads
Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?
Try KickoffLabs for free
Build a purchase-based giveaway that rewards buying and sharing on the store tools you already use.
Start Free — No CC Required