What is a Product Launch Waitlist?

By Josh Ledgard

What is a Product Launch Waitlist?

A product launch waitlist is a list of people who are interested in purchasing a product that is not currently available. People identify their interest in the product by signing up via email or phone number for the waitlist and potentially sharing the waitlist with friends. This can be used by businesses as a way to gauge consumer interest and demand.

It can also be used to generate buzz and anticipation for a new product launch. It also allows businesses launching with Kickstarters or Physical products to have an idea of how many units they need to produce. Once the product becomes available, those on the waitlist will be contacted in order of precedence to be given the opportunity to purchase first.

With the built-up excitement in the time leading up to launch, a waitlist campaign connects your product to an enthusiastic audience ready to buy.

Pine Financial waitlist landing page

How do people move up the waitlist at KickoffLabs?

At KickoffLabs, people move up the waitlist by earning points and completing rewards and content actions such as referring others to join the waitlist. Ties in waitlist positions are broken based on which person joined the earliest.

Take the following examples:
If someone wanted to move up the waitlist for a launch, they can earn points and entries by doing one of the following:

  • Referring their friends and family to the waitlist
  • Following, liking and sharing your posts on social media
  • Visiting blog posts or viewing your videos
  • Adding additional information such as phone numbers

Why run a product launch waitlist campaign?

A product launch waitlist campaign can be an effective marketing strategy for a number of reasons. First, it creates a sense of exclusivity and urgency around the product, which can generate buzz and interest. Second, it allows the company to gauge demand for the product and ensures that they have enough inventory to meet customer needs.

Data such as waitlist size, conversion rates, and social sharing activity offers insights into whether a product will be successful upon launch. Product waitlists can also be an effective way for businesses to manage inventory and ensure that there is sufficient demand for their products.

Finally, a waitlist campaign can also help to build a database of interested customers who can be targeted with future marketing initiatives. By running a product launch waitlist campaign, companies can create excitement and anticipation around their new product while also gathering valuable data about customer preferences.


What are the different variations of waitlist campaigns you can run with KickoffLabs?

KickoffLabs offers 4 variations of waitlist campaigns to choose from when launching a campaign:


Actions to move up in line

A traditional Waitlist is simply a list of people that shows a person’s place in line. People who sign up are offered a chance to move up in line by referring friends or taking contest actions. Moving up in line would give the first opportunity to buy or try the product in question.

Waitlist With a Giveaway

Ways to earn more entries

Waitlist With a Giveaway is a campaign type that allows you to increase signups by offering a prize to one lucky winner. This is a great way to incentivize people to join your waitlist, as they not only have a chance to be the first to receive your product or service, but they also have a chance to win a prize.

Waitlist With a Leaderboard

How does a waitlist with a leaderboard work

With the Waitlist with Leaderboard campaign type, people are incentivized to refer their friends by seeing their progress on a leaderboard. The more friends they refer, the higher up on the leaderboard they move. Waitlist with Leaderboard is a great way to increase awareness and grow your list quickly. It’s also a great way to get feedback early on in your product development process and encourage social sharing and referrals.

Rewards-Level Waitlist

Sally's subscription waitlist campaign with milestone rewards

Milestone Rewards Waitlist is a great way to get people excited about your product or service. By offering rewards for signing up, you can create a sense of urgency and encourage people to take action.

With Milestone Rewards Waitlist, you can offer different levels of rewards and prizes based on how many people sign up. This is a great way to build buzz and get people talking about your product or service.

KickoffLabs in Action: 2 Examples of Successful Campaigns


Swingly Toys

Before launching their Kickstarter campaign, the team behind Swingly Toys knew they needed to build buzz and momentum. They decided to run a waitlist campaign using KickoffLabs, and the results were impressive.

Swingly toys kickstarter success

In just a few weeks, they generated over $17,000 in pledges and nearly 3,000 subscribers. The key to their success was offering exclusive discounts and rewards to those who signed up for the waitlist.

They also promoted the campaign through social media and online ads. As a result of their efforts, they were able to launch their Kickstarter campaign with a strong base of supporters.

Thanks to their waitlist campaign, Swingly Toys was able to raise over $17,000 and bring their unique toy designs to life.


When it comes to generating leads, Blacksteel knows a thing or two. The company ran a successful campaign with KickoffLabs that generated over 10,000 leads in just a few weeks. And they did it all on a shoestring budget of just $10 a day.

Blacksteel waitlist landing page

So how did they do it? Blacksteel used a combination of strategies, including email marketing, social media, and paid ads. As a result, they were able to attract a large number of potential customers who were interested in what they had to offer. Thanks to their successful campaign with KickoffLabs, Blacksteel was able to generate a large number of leads at a very low cost. Their efforts demonstrate the power of online marketing and show that it is possible to reach a wide audience on a tight budget.

At KickoffLabs, we specialize in helping our clients create landing pages that are both effective and engaging. We understand that first impressions are everything, which is why we take the time to learn about your business and understand your goals. We then use this information to create landing pages that are designed to convert. In addition to landing pages, we also offer a wide range of other services, including sweepstakes and email campaigns. We believe that our combination of experience and customer service sets us apart from the competition. Contact us today to learn more about how we can help you grow your business

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