Marcin Kowalik, a marketing professional has used KickoffLabs from both a business to business and business to consumer standpoint. So far, he has run contests with KickoffLabs for the insurance industry and a fashion brand. Though these contests may have had entirely different audiences and the marketing needed to be tailored uniquely, the path to success through a KickoffLabs campaign had shockingly similar results. Listen in to hear how Marcin
used market research, customer testing, and a KickoffLabs contest for both!